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Change by design : how design thinking transforms organizations and inspires innovation 1st ed

Change by design : how design thinking transforms organizations and inspires innovation 1st ed (17회 대출)

자료유형
단행본
개인저자
Brown, Tim , 1954-. Katz, Barry.
서명 / 저자사항
Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz.
판사항
1st ed.
발행사항
[New York] :   Harper Business ,   c2009.  
형태사항
viii, 264 p. : ill. ; 24 cm.
ISBN
9780061766084 (hc.) 0061766089 (hc.)
일반주기
Illustrations on end papers.  
내용주기
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
서지주기
Includes bibliographical references and index.
일반주제명
Organizational change. Reengineering (Management) Corporate reorganizations. Industrial design.
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010 ▼a 2009014596
020 ▼a 9780061766084 (hc.)
020 ▼a 0061766089 (hc.)
035 ▼a (OCoLC)ocn310399052
040 ▼a DLC ▼c DLC ▼d YDX ▼d BTCTA ▼d YDXCP ▼d GO6 ▼d XVF ▼d DLC ▼d 211009
050 0 0 ▼a HD58.8 ▼b .B772 2009
082 0 0 ▼a 658.4/063 ▼2 22
090 ▼a 658.4063 ▼b B881c
100 1 ▼a Brown, Tim , ▼d 1954-.
245 1 0 ▼a Change by design : ▼b how design thinking transforms organizations and inspires innovation / ▼c Tim Brown ; with Barry Katz.
250 ▼a 1st ed.
260 ▼a [New York] : ▼b Harper Business , ▼c c2009.
300 ▼a viii, 264 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Illustrations on end papers.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
650 0 ▼a Organizational change.
650 0 ▼a Reengineering (Management)
650 0 ▼a Corporate reorganizations.
650 0 ▼a Industrial design.
700 1 ▼a Katz, Barry.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.4063 B881c 등록번호 111580269 도서상태 대출중 반납예정일 2022-12-19 예약 예약가능 R 서비스 M

컨텐츠정보

책소개

소비자가 진정으로 원하는 니즈를 파악하고, 더불어 기업을 살리는 ‘디자인적 사고’란 무엇인가? IDEO CEO 팀 브라운은 디자인적 사고를 갖춘 혁신가를 디노베이터라고 명명한다. 저자는 이 책에서 디노베이터가 되는 6가지 방법과 미래 경영, 미래 디자인의 역할을 상세하게 소개한다.

The CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process. 60,000 first printing.


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