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Marketing for hospitality and tourism 5th ed

Marketing for hospitality and tourism 5th ed (Loan 2 times)

Material type
단행본
Personal Author
Kotler, Philip. Bowen, John T. Makens, James C.
Title Statement
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
판사항
5th ed.
Publication, Distribution, etc
Boston :   Prentice Hall ,   c2010.  
Physical Medium
xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
ISBN
9780135045596 (casebound : alk. paper) 0135045592 (casebound : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Hospitality industry -- Marketing. Tourism -- Marketing.
000 01029camuu2200289 a 4500
001 000045591230
005 20100507110112
008 090224s2010 maua b 001 0 eng
010 ▼a 2009007221
020 ▼a 9780135045596 (casebound : alk. paper)
020 ▼a 0135045592 (casebound : alk. paper)
035 ▼a (KERIS)REF000015224707
040 ▼a DLC ▼c DLC ▼d BTCTA ▼d YDXCP ▼d C#P ▼d BWX ▼d DLC ▼d 211010
050 0 0 ▼a TX911.3.M3 ▼b K68 2010
082 0 0 ▼a 647.94 ▼2 22
090 ▼a 647.940688 ▼b K87m5
100 1 ▼a Kotler, Philip.
245 1 0 ▼a Marketing for hospitality and tourism / ▼c Philip Kotler, John T. Bowen, James C. Makens.
250 ▼a 5th ed.
260 ▼a Boston : ▼b Prentice Hall , ▼c c2010.
300 ▼a xxiii, 683 p. : ▼b ill. (chiefly col.) ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Hospitality industry ▼x Marketing.
650 0 ▼a Tourism ▼x Marketing.
700 1 ▼a Bowen, John T.
700 1 ▼a Makens, James C.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves(Health Science)/ Call Number 647.940688 K87m5 Accession No. 141074553 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves(Health Science)/ Call Number 647.940688 K87m5 Accession No. 141076662 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Sejong Academic Information Center/Science & Technology/ Call Number 647.940688 K87m5 Accession No. 151289350 Availability In loan Due Date 2022-12-21 Make a Reservation Available for Reserve R Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves(Health Science)/ Call Number 647.940688 K87m5 Accession No. 141074553 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves(Health Science)/ Call Number 647.940688 K87m5 Accession No. 141076662 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Science & Technology/ Call Number 647.940688 K87m5 Accession No. 151289350 Availability In loan Due Date 2022-12-21 Make a Reservation Available for Reserve R Service M

Contents information

Author Introduction

필립 코틀러(지은이)

‘마케팅의 아버지’라 불리는 세계적인 권위자이다. 과거 다소 생소하게 여겨졌던 ‘마케팅’의 개념을 세상에 널리 알려 하나의 학문으로 정립하는 데 크게 기여했다. 시카고대학교에서 경제학 석사학위를, MIT에서 경제학 박사학위를 받았다. 현재 노스웨스턴대학교 켈로그경영대학원 석좌교수이다. IBM, 소니, 뱅크오브아메리카, 포드 등 이름만 대면 누구나 알 수 있는 글로벌 기업을 대상으로 컨설팅을 하였다. 수많은 저서 중에서도 이 책의 바탕이 된 《Kotler의 마케팅 원리》는 ‘마케팅계의 바이블’이라고 불릴 만큼 유명하다. 혹자는 이 책을 마케팅의 ‘구약성서’라고 부르기도 한다. 현존하는 모든 마케팅 이론의 뿌리가 담겨 있기 때문이다.

John T. Bowen(지은이)

James C. Makens(지은이)

Information Provided By: : Aladin

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