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Media research techniques 2nd ed

Media research techniques 2nd ed (Loan 2 times)

Material type
단행본
Personal Author
Berger, Arthur Asa , 1933-.
Title Statement
Media research techniques / Arthur Asa Berger.
판사항
2nd ed.
Publication, Distribution, etc
Thousand Oaks :   Sage Publications ,   c1998.  
Physical Medium
viii, 175 p. : ill. ; 24 cm.
ISBN
0761915370 (pbk. : acid-free paper) 0761915362 (acid-free paper)
Content Notes
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
Bibliography, Etc. Note
Includes bibliographical references (p. 167-168) and indexes.
Subject Added Entry-Topical Term
Mass media -- Research -- Methodology.
000 01670camuu2200265 a 4500
001 000045583885
005 20100401102930
008 100401s1998 caua b 001 0 eng
010 ▼a 97045406
020 ▼a 0761915370 (pbk. : acid-free paper)
020 ▼a 0761915362 (acid-free paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a P91.3 ▼b .B386 1998
082 0 0 ▼a 302.23/072 ▼2 22
090 ▼a 302.23072 ▼b B496m2
100 1 ▼a Berger, Arthur Asa , ▼d 1933-.
245 1 0 ▼a Media research techniques / ▼c Arthur Asa Berger.
250 ▼a 2nd ed.
260 ▼a Thousand Oaks : ▼b Sage Publications , ▼c c1998.
300 ▼a viii, 175 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 167-168) and indexes.
505 0 ▼a Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
650 0 ▼a Mass media ▼x Research ▼x Methodology.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.23072 B496m2 Accession No. 111574457 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

Arthur Asa Berger(지은이)

<문화비평 주요개념의 이해>

Information Provided By: : Aladin

Table of Contents


CONTENTS

Preface = vii

PartⅠ. Research Projects

 1. Guided Research Projects = 3

 2. Research Logs = 15

 3. Content Analysis : Newspaper Comics Pages = 23

 4. Survey Interviews : Media Utilization = 35

 5. Social Roles : Television Soap Opera Characters = 45

 6. Depth Interviews : Favorite Singers and Recordings = 55

 7. Rhetorical Analysis : Magazine Advertisements = 65

 8. Library Research : Audiences of Radio Talk Shows = 79

 9. Focus Groups : Reasons for Attending Films = 89

 10. Experiments : Humor = 97

 11. Participant Observation : Video Game Players = 105

 12. Historical Research : Images of Shopping Malls in the Popular Press = 111

 13. Comparative Analysis : Images of Disneyland (and Disney World) in the American Popular and Scholarly Press = 117

PartⅡ. Writing and Thinking

 14. Writing With Style = 123

 15. Avoiding Common Writing Errors = 137

 16. Avoiding Common Reasoning Errors = 149

 17. Writing a Research Report = 159

References = 167

Name Index = 169

Subject Index = 171

About the Author = 175



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