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Strategic public relations management : planning and managing effective communication programs

Strategic public relations management : planning and managing effective communication programs (Loan 2 times)

Material type
단행본
Personal Author
Austin, Erica Weintraub. Pinkleton, Bruce E.
Title Statement
Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton.
Publication, Distribution, etc
Mahwah, N.J. :   Lawrence Erlbaum Associates ,   2001.  
Physical Medium
xiv, 399 p. : ill. ; 24 cm.
Series Statement
LEA's communication series
ISBN
0805831606 (pbk. : alk. paper) 0805831592 (cloth : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. 379-386) and index.
Subject Added Entry-Topical Term
Public relations -- Management.
000 01026camuu22002774a 4500
001 000045583249
005 20100329114515
008 000508s2001 njua b 001 0 eng
010 ▼a 00034758
020 ▼a 0805831606 (pbk. : alk. paper)
020 ▼a 0805831592 (cloth : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD59 ▼b .A97 2001
082 0 0 ▼a 659.2 ▼2 22
090 ▼a 659.2 ▼b A935s
100 1 ▼a Austin, Erica Weintraub.
245 1 0 ▼a Strategic public relations management : ▼b planning and managing effective communication programs / ▼c Erica Weintraub Austin, Bruce E. Pinkleton.
260 ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates , ▼c 2001.
300 ▼a xiv, 399 p. : ▼b ill. ; ▼c 24 cm.
490 1 ▼a LEA's communication series
504 ▼a Includes bibliographical references (p. 379-386) and index.
650 0 ▼a Public relations ▼x Management.
700 1 ▼a Pinkleton, Bruce E.
830 0 ▼a LEA's communication series.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.2 A935s Accession No. 111573904 Availability Available Due Date Make a Reservation Service B M

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