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Sonic branding : an introduction

Sonic branding : an introduction (3회 대출)

자료유형
단행본
개인저자
Jackson, Daniel M. , 1972-. Fulberg, Paul , 1973-
서명 / 저자사항
Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg.
발행사항
London:   New York :   Palgrave Macmillan ,   2003.  
형태사항
xxi, 179 p. : ill. ; 24 cm.
ISBN
1403905193 (cloth)
서지주기
Includes bibliographical references (p. 170-174) and index.
일반주제명
Advertising -- Brand name products. Music in advertising. Branding (Marketing)
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245 1 0 ▼a Sonic branding : ▼b an introduction / ▼c Daniel M. Jackson ; edited by Paul Fulberg.
260 ▼a London: ▼a New York : ▼b Palgrave Macmillan , ▼c 2003.
300 ▼a xxi, 179 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 170-174) and index.
650 0 ▼a Advertising ▼x Brand name products.
650 0 ▼a Music in advertising.
650 0 ▼a Branding (Marketing)
700 1 ▼a Fulberg, Paul , ▼d 1973-
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소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.14 J12s 등록번호 111569380 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships


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