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Understanding media semiotics

Understanding media semiotics (Loan 4 times)

Material type
단행본
Personal Author
Danesi, Marcel , 1946-.
Title Statement
Understanding media semiotics / Marcel Danesi.
Publication, Distribution, etc
London :   Arnold ;   New York :   Oxford University Press ,   2002.  
Physical Medium
x, 253 p. ; 25 cm.
ISBN
0340808837 0340808845 (pbk.) 9780340808849 (pbk.)
Content Notes
Machine generated contents note: 1 The mediated world -- What is a medium? -- Development of the mass media -- Basic notions -- Semiotic method -- 2 An outline of semiotic theory -- Background and general notions -- Narrative -- Metaphor -- 3 Print media -- The development of print media -- Books -- Newspapers -- Magazines -- 4 Audio media -- Recorded music -- Rock music -- The radio -- 5 Film -- Motion pictures -- Cinema and postmodernism -- Cinema genres -- 6 Television -- The advent of TV -- The impact of TV -- TV and social change -- 7 The computer and the Internet -- Computer media -- The Internet -- The computer and the mind -- 8 Advertising -- What is advertising? -- Creating a signification system -- Advertising textuality -- 9 Social impacts of the media -- Overview -- Mediation -- Concluding reflections.
Bibliography, Etc. Note
Includes bibliographical references (p. [230]-243) and index.
Subject Added Entry-Topical Term
Mass media -- Semiotics.
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010 ▼a 2002510993
015 ▼a GBA2-Z6140
020 ▼a 0340808837
020 ▼a 0340808845 (pbk.)
020 ▼a 9780340808849 (pbk.)
035 ▼a (KERIS)REF000006765986
040 ▼a UKM ▼c UKM ▼d C#P ▼d DLC ▼d 211009
042 ▼a lccopycat
050 0 0 ▼a P96.S43 ▼b D36 2002
082 0 0 ▼a 302.23/01/4 ▼2 22
090 ▼a 302.23014 ▼b D179u
100 1 ▼a Danesi, Marcel , ▼d 1946-.
245 1 0 ▼a Understanding media semiotics / ▼c Marcel Danesi.
260 ▼a London : ▼b Arnold ; ▼a New York : ▼b Oxford University Press , ▼c 2002.
300 ▼a x, 253 p. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. [230]-243) and index.
505 8 ▼a Machine generated contents note: 1 The mediated world -- What is a medium? -- Development of the mass media -- Basic notions -- Semiotic method -- 2 An outline of semiotic theory -- Background and general notions -- Narrative -- Metaphor -- 3 Print media -- The development of print media -- Books -- Newspapers -- Magazines -- 4 Audio media -- Recorded music -- Rock music -- The radio -- 5 Film -- Motion pictures -- Cinema and postmodernism -- Cinema genres -- 6 Television -- The advent of TV -- The impact of TV -- TV and social change -- 7 The computer and the Internet -- Computer media -- The Internet -- The computer and the mind -- 8 Advertising -- What is advertising? -- Creating a signification system -- Advertising textuality -- 9 Social impacts of the media -- Overview -- Mediation -- Concluding reflections.
650 0 ▼a Mass media ▼x Semiotics.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.23014 D179u Accession No. 111560018 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

마셀 다네시(지은이)

<당신의 퍼즐 IQ를 향상시키자>와 <퍼즐 직관>의 저자이다. 그는 토론토 대학의 기호론과 언어학의 교수이자 기호론과 의사소통이론 프로그램의 감독이기도 하다. 또한 교육학 교수로서 근무한 바 있으며, 수학적 부진아를 위한 평생교육 프로그램 정착에 공헌을 해왔다.

Information Provided By: : Aladin

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