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Brand Management 101 : 101 lessons from real-world marketing

Brand Management 101 : 101 lessons from real-world marketing (Loan 3 times)

Material type
단행본
Personal Author
Dhar, Mainak.
Title Statement
Brand Management 101 : 101 lessons from real-world marketing / Mainak Dhar.
Publication, Distribution, etc
Singapore :   Wiley (Asia),   2007.  
Physical Medium
vii, 215 p. ; 23 cm.
ISBN
9780470822296 (pbk.) 0470822295 (pbk.)
General Note
Includes index.  
Subject Added Entry-Topical Term
Brand name products. Marketing -- Management.
000 00755namuu2200241 a 4500
001 000045566837
005 20101207143453
008 071218s2007 si 001 0 eng d
020 ▼a 9780470822296 (pbk.)
020 ▼a 0470822295 (pbk.)
035 ▼a (KERIS)BIB000011143273
040 ▼a 211004 ▼d 244002 ▼d 211009
082 0 4 ▼a 658.8/27 ▼2 22
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b D533b
100 1 ▼a Dhar, Mainak.
245 1 0 ▼a Brand Management 101 : ▼b 101 lessons from real-world marketing / ▼c Mainak Dhar.
260 ▼a Singapore : ▼b Wiley (Asia), ▼c 2007.
300 ▼a vii, 215 p. ; ▼c 23 cm.
500 ▼a Includes index.
650 0 ▼a Brand name products.
650 0 ▼a Marketing ▼x Management.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D533b Accession No. 111602755 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D533b Accession No. 151282964 Availability Available Due Date Make a Reservation Service
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D533b Accession No. 111602755 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D533b Accession No. 151282964 Availability Available Due Date Make a Reservation Service

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