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Brands and branding

Brands and branding (Loan 3 times)

Material type
단행본
Personal Author
Clifton, Rita. Ahmad, Sameena.
Title Statement
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].
Publication, Distribution, etc
New York :   Bloomberg Press ,   2009.  
Physical Medium
xvii, 284 p. : col. ill. ; 23 cm.
ISBN
9781576603505 (alk. paper)
Content Notes
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products. Branding (Marketing) Brand name products -- Management. Brand name products -- Forecasting.
000 01814camuu2200301 a 4500
001 000045562017
005 20091127110931
008 090220s2009 nyua b 001 0 eng
010 ▼a 2009007614
020 ▼a 9781576603505 (alk. paper)
035 ▼a (KERIS)REF000015228854
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD69.B7 ▼b B733 2009
082 0 0 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b B819
245 0 0 ▼a Brands and branding / ▼c Rita Clifton ; with Sameena Ahmad ... [et al.].
260 ▼a New York : ▼b Bloomberg Press , ▼c 2009.
300 ▼a xvii, 284 p. : ▼b col. ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
650 0 ▼a Brand name products.
650 0 ▼a Branding (Marketing)
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Brand name products ▼x Forecasting.
700 1 ▼a Clifton, Rita.
700 1 ▼a Ahmad, Sameena.
945 ▼a KINS

Holdings Information

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No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 B819 Accession No. 111555370 Availability Available Due Date Make a Reservation Service B M

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