| 000 | 01043camuu22003134a 4500 | |
| 001 | 000045516350 | |
| 005 | 20090415144356 | |
| 008 | 041206s2005 enka b 001 0 eng | |
| 010 | ▼a 2004028913 | |
| 020 | ▼a 0415341930 | |
| 020 | ▼a 9780415341936 | |
| 020 | ▼a 0415341949 (pbk.) | |
| 020 | ▼a 9780415341943 (pbk.) | |
| 035 | ▼a (KERIS)REF000010883091 | |
| 040 | ▼a DLC ▼c DLC ▼d BWKUK ▼d BAKER ▼d IXA ▼d YDXCP ▼d LVB ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .I57 2005 |
| 082 | 0 0 | ▼a 339.4/7 ▼2 22 |
| 090 | ▼a 339.47 ▼b I59 | |
| 245 | 0 0 | ▼a Inside consumption : ▼b consumer motives, goals, and desires / ▼c edited by S. Ratneshwar and David Glen Mick. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge , ▼c 2005. | |
| 300 | ▼a xxi, 356 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Consumers ▼x Research. |
| 700 | 1 | ▼a Ratneshwar, S. |
| 700 | 1 | ▼a Mick, David Glen. |
| 945 | ▼a KINS |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 339.47 I59 | Accession No. 111534918 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
Section 1: Introduction
1 Inside consumption: new insights on what we buy and consume
S. Ratneshwar and David Glen Mick
Section 2: Consumer Approach and Avoidance Behaviors
2 Promotion and prevention in consumer decision making: the state of the art and theoretical propositions
Michel Tuan Pham and E. Tory Higgins
3 Why and how consumers hope: motivated reasoning and the marketplace
Gustavo E. de Mello and Deborah J. MacInnis
4 Death, where is thy sting? Mortality and consumer motivation in the writings of Zygmunt Bauman
Darach Turley
Section 3: Rules, Variety, and Flexibility in Consumer Choice
5 Making consumption decisions by following personal rules
On Amir, Orly Lobel and Dan Ariely
6 Variety for the sake of variety? Diversification motives in consumer choice
Barbara E. Kahn and Rebecca K. Ratner
7 Consuming fashion as flexibility: metaphor, cultural mood, and materiality
Susan B. Kaiser and Karyl Ketchum
Section 4: Sense and Sensibility in Consumption Decisions
8 A behavioral decision theory perspective on hedonic and utilitarian choice
Uzma Khan, Ravi Dhar and Klaus Wertenbroch
9 Interplay of the heart and the mind in decision making
Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis
10 Social marketing messages that may motivate irresponsible consumption behavior
Cornelia Pechmann and Michael D. Slater
Section 5: Consumer Identity: History and Virtuality
11 We are who we were: intergenerational influences in consumer behavior
Elizabeth S. Moore and William L. Wilkie
12 The presentation of self in the information age
John Deighton
Section 6: Community and Culture in Valuing Brands
13 Communal consumption and the brand
Albert M. Muniz, Jr. and Thomas C. O'Guinn
14 How societies desire brands: using cultural theory to explain brand symbolism
Douglas B. Holt
Section 7: Consuming Authenticity vs. Triviality
15 Transformations in consumer settings: landscapes and beyond
George Ritzer, Michael Ryan and Jeffrey Stepnisky
16 Star gazing: the mythology and commodification of Vincent van Gogh
Gary J. Bamossy
Section 8: Commentaries
17 Conscious and unconscious processing in consumer motives, goals, and desires
W. Fred Van Raaij and Gewei Ye
18 What consumers desire: goals and motives in the consumption environment
Marsha L. Richins
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