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Dynamic models of advertising competition 2nd ed

Dynamic models of advertising competition 2nd ed (1회 대출)

자료유형
단행본
개인저자
Erickson, Gary M. , 1945-.
서명 / 저자사항
Dynamic models of advertising competition / by Gary M. Erickson.
판사항
2nd ed.
발행사항
Boston :   Kluwer Academic Publishers ,   c2003.  
형태사항
148 p. : ill. ; 25 cm.
총서사항
International series in quantitative marketing
ISBN
1402072678 (alk. paper) 9781402072673 (alk. paper)
서지주기
Includes bibliographical references (p. [139]-144) and indexes.
일반주제명
Advertising -- Mathematical models. Competition -- Mathematical models.
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001 000045513267
005 20090331103741
008 020827s2003 maua b 001 0 eng
010 ▼a 2002034052
020 ▼a 1402072678 (alk. paper)
020 ▼a 9781402072673 (alk. paper)
035 ▼a (KERIS)REF000006765340
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5821 ▼b .E75 2003
082 0 0 ▼a 659.1/01/5118 ▼2 22
090 ▼a 659.101 ▼b E68d2
100 1 ▼a Erickson, Gary M. , ▼d 1945-.
245 1 0 ▼a Dynamic models of advertising competition / ▼c by Gary M. Erickson.
250 ▼a 2nd ed.
260 ▼a Boston : ▼b Kluwer Academic Publishers , ▼c c2003.
300 ▼a 148 p. : ▼b ill. ; ▼c 25 cm.
490 0 ▼a International series in quantitative marketing
504 ▼a Includes bibliographical references (p. [139]-144) and indexes.
650 0 ▼a Advertising ▼x Mathematical models.
650 0 ▼a Competition ▼x Mathematical models.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.101 E68d2 등록번호 111533938 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Preface. 1. Advertising and Competition. 2. Analytical Models and Strategy Concepts. 3. Analysis of a Lanchester Duopoly. 4. Analysis of a Vidale-Wolfe Duopoly. 5. Analysis of a Diffusion Duopoly. 6. Analysis of a Lanchester Triopoly. 7. Analysis of a Vidale-Wolfe Triopoly. 8. Analysis of a Diffusion Triopoly. 9. Summary and Final Considerations. References. Author Index. Subject Index.


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