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Grown up digital : how the net generation is changing your world

Grown up digital : how the net generation is changing your world (Loan 9 times)

Material type
단행본
Personal Author
Tapscott, Don , 1947-.
Title Statement
Grown up digital : how the net generation is changing your world / Don Tapscott.
Publication, Distribution, etc
New York :   McGraw-Hill ,   c2009.  
Physical Medium
xvi, 368 p. : ill. ; 24 cm.
ISBN
0071508635 (hdbk. : acid-free paper) 9780071508636 (hdbk. : acid-free paper)
Content Notes
Meet the net gen: The net generation comes of age -- A generation bathed in bits -- The eight net gen norms: characteristics of a generation -- The net generation brain -- Transforming institutions: The net generation as learners: rethinking education -- The net generation in the workforce: rethinking talent and management -- The net generation as consumers: N-fluence networks and the prosumer revolution -- The net generation and the family: no place like the new home -- Transforming society: The net generation and democracy: Obama, social networks, and citizen engagement -- Making the world a better place, at ground level -- In defense of the future.
Bibliography, Etc. Note
Includes bibliographical references (p. [319]-359) and index.
Subject Added Entry-Topical Term
Technology and youth. Generation Y. Computers and civilization. Computer networks.
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100 1 ▼a Tapscott, Don , ▼d 1947-.
245 1 0 ▼a Grown up digital : ▼b how the net generation is changing your world / ▼c Don Tapscott.
260 ▼a New York : ▼b McGraw-Hill , ▼c c2009.
300 ▼a xvi, 368 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. [319]-359) and index.
505 0 0 ▼g Meet the net gen: ▼t The net generation comes of age -- ▼t A generation bathed in bits -- ▼t The eight net gen norms: characteristics of a generation -- ▼t The net generation brain -- ▼g Transforming institutions: ▼t The net generation as learners: rethinking education -- ▼t The net generation in the workforce: rethinking talent and management -- ▼t The net generation as consumers: N-fluence networks and the prosumer revolution -- ▼t The net generation and the family: no place like the new home -- ▼g Transforming society: ▼t The net generation and democracy: Obama, social networks, and citizen engagement -- ▼t Making the world a better place, at ground level -- ▼t In defense of the future.
650 0 ▼a Technology and youth.
650 0 ▼a Generation Y.
650 0 ▼a Computers and civilization.
650 0 ▼a Computer networks.
945 ▼a KINS

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.231 T175g Accession No. 111533336 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 302.231 T175g Accession No. 121182687 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 302.231 T175g Accession No. 121182688 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.231 T175g Accession No. 111533336 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 302.231 T175g Accession No. 121182687 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 302.231 T175g Accession No. 121182688 Availability Available Due Date Make a Reservation Service B M

Contents information

Book Introduction

미래를 내다보는 탁월한 혜안으로 비즈니스 전략 분야의 최고 권위자로 꼽히는 돈 탭스콧이 '디지털 네이티브', 이른바 넷세대로 불리는 이들을 조명한다. 디지털과 함께 태어나고 성장한 '디지털 네이티브'들이 앞으로 어떻게 세상을 변화시켜 나갈지, 그들의 8가지 특징과 가치를 사회문화적, 인류학적, 경제적 측면에서 낱낱이 밝혀 설명한다.

현재 19~30세로 사회 각층에서 영향력을 행사하고 있는 이들은 향후 50년을 이끌어갈 새로운 세대로 떠오르고 있다. 하지만 저자는 이들에 대한 근본적인 분석이 부족하다는 점에 초점을 맞춰 기존 세대의 시선과 잣대로 이들을 평가한다면 미래 비즈니스 현장은 물론 문화, 사회, 정치, 시민운동, 환경, 가정 등 사회 전반에 걸쳐 심각한 부작용을 낳을 수 있음을 지적한다.

전세계 1만여 명이 넘는 넷세대를 심층 인터뷰하고 심도 있는 리서치를 통해 밝혀낸 흥미진진한 조사결과와 분석이 돋보이는 이 책은 미래의 핵심 세력이자 트렌드를 이끌어갈 그들의 영향력을 어떻게 활용하고 대비해야 하는지 알려준다. 그들이 변화시킬 세계를 이해하고 변화에 효과적으로 대처하고 활용하는 안목과 지식을 전달한다.

Offers a look at the Net Generation in the workforce, the way they process information and learn, the methods that inspire and influence them, and the tools they need to keep them engaged in a dynamic business environment.


Information Provided By: : Aladin

Author Introduction

돈 탭스코트(지은이)

엔제너라인사이트의 회장으로 미래를 내다보는 탁월한 혜안을 가진 비즈니스 전략 분야의 세계 최고 권위자이다. 비즈니스는 물론 사회 전반의 사고방식과 행동양식의 변화에 대해 매우 정확한 예견과 통찰을 제공함으로써 많은 화제를 불러 일으켰다. 〈워싱턴테크놀로지리포트〉는 그를 마샬 맥루한 이후 ‘세계에서 가장 영향력 있는 미디어 분야 권위자’로 평가했다. 저서로는 《위키노믹스》, 《디지털 네이티브》, 《패러다임 시프트》 등이 있다.

Information Provided By: : Aladin

Table of Contents

Part One: Meet the Net Gen
Ch. 1 The Net Generation Comes of Age
Ch. 2 A Generation Bathed in Bits
Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation
Ch. 4 The Net Generation Brain
Part Two: Transforming Institutions
Ch. 5 The Net Generation as Learners: Rethinking Education
Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management
Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution
Ch. 8 The Net Generation and the Family: No Place Like the New Home
Part Three: Transforming Society
Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement
Ch. 10 Making the World a Better Place--at Ground Level
Ch. 11 In Defense of the Future
Appendix
Notes
Bibliography
Index


Information Provided By: : Aladin

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