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Advertising media planning 6th ed

Advertising media planning 6th ed (Loan 2 times)

Material type
단행본
Personal Author
Sissors, Jack Zanville , 1919-. Baron, Roger B.
Title Statement
Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
판사항
6th ed.
Publication, Distribution, etc
Chicago :   McGraw-Hill ,   c2002.  
Physical Medium
xviii, 445 p. : ill. ; 25 cm.
ISBN
0844215635 (alk. paper) 9780844215631
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising media planning.
000 00904camuu2200277 a 4500
001 000045506312
005 20090304130255
008 020214s2002 ilua b 001 0 eng
010 ▼a 2002022717
020 ▼a 0844215635 (alk. paper)
020 ▼a 9780844215631
035 ▼a (KERIS)REF000006640624
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5826.5 ▼b .S57 2002
082 0 0 ▼a 659.1/11 ▼2 22
090 ▼a 659.111 ▼b S623a6
100 1 ▼a Sissors, Jack Zanville , ▼d 1919-.
245 1 0 ▼a Advertising media planning / ▼c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
250 ▼a 6th ed.
260 ▼a Chicago : ▼b McGraw-Hill , ▼c c2002.
300 ▼a xviii, 445 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising media planning.
700 1 ▼a Baron, Roger B.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.111 S623a6 Accession No. 111530712 Availability Available Due Date Make a Reservation Service B M

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