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Advertising media planning 6th ed

Advertising media planning 6th ed (2회 대출)

자료유형
단행본
개인저자
Sissors, Jack Zanville , 1919-. Baron, Roger B.
서명 / 저자사항
Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
판사항
6th ed.
발행사항
Chicago :   McGraw-Hill ,   c2002.  
형태사항
xviii, 445 p. : ill. ; 25 cm.
ISBN
0844215635 (alk. paper) 9780844215631
서지주기
Includes bibliographical references and index.
일반주제명
Advertising media planning.
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008 020214s2002 ilua b 001 0 eng
010 ▼a 2002022717
020 ▼a 0844215635 (alk. paper)
020 ▼a 9780844215631
035 ▼a (KERIS)REF000006640624
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5826.5 ▼b .S57 2002
082 0 0 ▼a 659.1/11 ▼2 22
090 ▼a 659.111 ▼b S623a6
100 1 ▼a Sissors, Jack Zanville , ▼d 1919-.
245 1 0 ▼a Advertising media planning / ▼c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
250 ▼a 6th ed.
260 ▼a Chicago : ▼b McGraw-Hill , ▼c c2002.
300 ▼a xviii, 445 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising media planning.
700 1 ▼a Baron, Roger B.
945 ▼a KINS

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.111 S623a6 등록번호 111530712 도서상태 대출가능 반납예정일 예약 서비스 B M

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