HOME > 상세정보

상세정보

Persuasive imagery : a consumer response perspective

Persuasive imagery : a consumer response perspective (2회 대출)

자료유형
단행본
개인저자
Scott, Linda M. Batra, Rajeev.
서명 / 저자사항
Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
발행사항
Mahwah, N.J. :   Lawrence Erlbaum Associates ,   2003.  
형태사항
xxi, 436 p. : ill. (some col.) ; 24 cm.
총서사항
Advertising and consumer psychology
ISBN
0805842020 (alk. paper) 9780805842029
서지주기
Includes bibliographical references and indexes.
일반주제명
Imagery (Psychology) Persuasion (Psychology) Advertising -- Psychological aspects.
000 01063camuu22003134a 4500
001 000045490112
005 20081204132227
008 020313s2003 njua b 001 0 eng
010 ▼a 2002021630
020 ▼a 0805842020 (alk. paper)
020 ▼a 9780805842029
035 ▼a (KERIS)REF000007060629
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a BF367 ▼b .P464 2003
082 0 0 ▼a 153.8/52 ▼2 22
090 ▼a 153.852 ▼b P467
245 0 0 ▼a Persuasive imagery : ▼b a consumer response perspective / ▼c edited by Linda M. Scott, Rajeev Batra.
260 ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates , ▼c 2003.
300 ▼a xxi, 436 p. : ▼b ill. (some col.) ; ▼c 24 cm.
440 0 ▼a Advertising and consumer psychology
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Imagery (Psychology)
650 0 ▼a Persuasion (Psychology)
650 0 ▼a Advertising ▼x Psychological aspects.
700 1 ▼a Scott, Linda M.
700 1 ▼a Batra, Rajeev.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 153.852 P467 등록번호 111517364 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Contents: L.M. Scott, R. Batra, Introduction. Part I:Persuasive Imagery: What Do We Really Know? K. Malkewitz, P. Wright, M. Friestad, Persuasion by Design: The State of Expertise on Visual Influence Tactics. K. Kenney, L.M. Scott, A Review of the Visual Rhetoric Literature. Part II:Image and Response. J.E. Raymond, When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images. P. Winkielman, N. Schwarz, R. Reber, T.A. Fazendeiro, Cognitive and Affective Consequences of Visual Fluency: When Seeing Is Easy on the Mind. C.L. Nordhielm, A Levels-of-Processing Model of Advertising Repetition Effects. R.W. Pimentel, S.E. Heckler, Changes in Logo Designs: Chasing the Elusive Butterfly Curve. C. Goossens, Visual Persuasion: Mental Imagery Processing and Emotional Experiences. Part III:Image and Word. N.T. Tavassoli, Scripted Thought. D. Luna, L.A. Peracchio, Visual and Linguistic Processing of Ads by Bilingual Consumers. G. Mani, D.J. MacInnis, The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context. Part IV:Image and Ad. E.F. McQuarrie, D.G. Mick, The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising. M.S. Mulvey, C. Medina, Invoking the Rhetorical Power of Character to Create Identifications. J. Lambiase, T. Reichert, Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising. A.A. Wiggin, C.M. Miller, "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising. B.J. Phillips, Understanding Visual Metaphor in Advertising. Part V:Image and Object. L.L. Garber, Jr., E.M. Hyatt, Color as a Tool for Visual Persuasion. R. Bernstein, H. Moskowitz, The Marriage of Graphic Design and Research--Experimentally Designed Packages Offer New Vistas and Opportunities. J.E. Schroeder, Building Brands: Architectural Expression in the Electronic Age. N.T. Wood, M.R. Solomon, B.G. Englis, "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space. D. Horváth, Persuasive Form: Mobile Telephones in Hungary.


정보제공 : Aladin

관련분야 신착자료

Langer, Ellen J. (2022)