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20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all 1st pbk. ed

20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all 1st pbk. ed (Loan 3 times)

Material type
단행본
Personal Author
Twitchell, James , 1943-.
Title Statement
20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James Twitchell.
판사항
1st pbk. ed.
Publication, Distribution, etc
New York :   Crown Publishers ,   [2001].  
Physical Medium
229 p. : ill. ; 24 cm.
ISBN
0609807234 (pbk.) 9780609807231 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references (p. 217-219) and index.
Subject Added Entry-Topical Term
Advertising.
000 00902namuu2200265 a 4500
001 000045484185
005 20081110172219
008 990802r20012000nyua b 001 0 eng
020 ▼a 0609807234 (pbk.)
020 ▼a 9780609807231 (pbk.)
035 ▼a (KERIS)BIB000011395850
040 ▼a 221010 ▼d 211009
050 4 ▼a HF5811 ▼b .T9 2001
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b T974t
100 1 ▼a Twitchell, James , ▼d 1943-.
245 1 0 ▼a 20 ads that shook the world : ▼b the century's most groundbreaking advertising and how it changed us all / ▼c James Twitchell.
246 3 ▼a Twenty ads that shook the world
250 ▼a 1st pbk. ed.
260 ▼a New York : ▼b Crown Publishers , ▼c [2001].
300 ▼a 229 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 217-219) and index.
650 0 ▼a Advertising.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 T974t Accession No. 111509613 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

제임스 트위첼(지은이)

플로리다 대학 영문학 및 광고학 교수. 낭만주의 문학을 가르쳐 오다 10여 년 전부터 상업문화, 특히 마케팅과 광고에 관심을 갖고 연구해 오고 있다. 지은 책으로 <욕망, 광고, 소비의 문화사>, <럭셔리 신드롬> 등이 있다.

Information Provided By: : Aladin

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