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Advertising and integrated brand promotion 5th international ed

Advertising and integrated brand promotion 5th international ed (Loan 5 times)

Material type
단행본
Personal Author
O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J.
Title Statement
Advertising and integrated brand promotion / Thomas O'Guinn, Chris Allen and Richard J. Semenik.
판사항
5th international ed.
Publication, Distribution, etc
Mason, Ohio :   South-Western ;   London :   Cengage Learning [distributor] ,   2008.  
Physical Medium
xlii, 726 p. ; 26 cm.
ISBN
9780324568677 (pbk.) 0324568673 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Advertising.
000 00942camuu22002654a 4500
001 000045478245
005 20081016101620
008 080107s2008 nyu b 001 0 eng d
015 ▼a GBA804133 ▼2 bnb
020 ▼a 9780324568677 (pbk.)
020 ▼a 0324568673 (pbk.)
040 ▼a StDuBDS ▼b eng ▼c StDuBDS ▼d 244002
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b O35a5
100 1 ▼a O'Guinn, Thomas C.
245 1 0 ▼a Advertising and integrated brand promotion / ▼c Thomas O'Guinn, Chris Allen and Richard J. Semenik.
246 3 0 ▼a Advertising & integrated brand promotion
250 ▼a 5th international ed.
260 ▼a Mason, Ohio : ▼b South-Western ; ▼a London : ▼b Cengage Learning [distributor] , ▼c 2008.
300 ▼a xlii, 726 p. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
700 1 ▼a Allen, Chris T.
700 1 ▼a Semenik, Richard J.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 O35a5 Accession No. 151263728 Availability Available Due Date Make a Reservation Service C M

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