| 000 | 00942camuu22002654a 4500 | |
| 001 | 000045478245 | |
| 005 | 20081016101620 | |
| 008 | 080107s2008 nyu b 001 0 eng d | |
| 015 | ▼a GBA804133 ▼2 bnb | |
| 020 | ▼a 9780324568677 (pbk.) | |
| 020 | ▼a 0324568673 (pbk.) | |
| 040 | ▼a StDuBDS ▼b eng ▼c StDuBDS ▼d 244002 | |
| 082 | 0 4 | ▼a 659.1 ▼2 22 |
| 090 | ▼a 659.1 ▼b O35a5 | |
| 100 | 1 | ▼a O'Guinn, Thomas C. |
| 245 | 1 0 | ▼a Advertising and integrated brand promotion / ▼c Thomas O'Guinn, Chris Allen and Richard J. Semenik. |
| 246 | 3 0 | ▼a Advertising & integrated brand promotion |
| 250 | ▼a 5th international ed. | |
| 260 | ▼a Mason, Ohio : ▼b South-Western ; ▼a London : ▼b Cengage Learning [distributor] , ▼c 2008. | |
| 300 | ▼a xlii, 726 p. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Advertising. |
| 700 | 1 | ▼a Allen, Chris T. |
| 700 | 1 | ▼a Semenik, Richard J. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 659.1 O35a5 | 등록번호 151263728 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
