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Advertising and integrated brand promotion 5th international ed

Advertising and integrated brand promotion 5th international ed (5회 대출)

자료유형
단행본
개인저자
O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J.
서명 / 저자사항
Advertising and integrated brand promotion / Thomas O'Guinn, Chris Allen and Richard J. Semenik.
판사항
5th international ed.
발행사항
Mason, Ohio :   South-Western ;   London :   Cengage Learning [distributor] ,   2008.  
형태사항
xlii, 726 p. ; 26 cm.
ISBN
9780324568677 (pbk.) 0324568673 (pbk.)
서지주기
Includes bibliographical references and indexes.
일반주제명
Advertising.
000 00942camuu22002654a 4500
001 000045478245
005 20081016101620
008 080107s2008 nyu b 001 0 eng d
015 ▼a GBA804133 ▼2 bnb
020 ▼a 9780324568677 (pbk.)
020 ▼a 0324568673 (pbk.)
040 ▼a StDuBDS ▼b eng ▼c StDuBDS ▼d 244002
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b O35a5
100 1 ▼a O'Guinn, Thomas C.
245 1 0 ▼a Advertising and integrated brand promotion / ▼c Thomas O'Guinn, Chris Allen and Richard J. Semenik.
246 3 0 ▼a Advertising & integrated brand promotion
250 ▼a 5th international ed.
260 ▼a Mason, Ohio : ▼b South-Western ; ▼a London : ▼b Cengage Learning [distributor] , ▼c 2008.
300 ▼a xlii, 726 p. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
700 1 ▼a Allen, Chris T.
700 1 ▼a Semenik, Richard J.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.1 O35a5 등록번호 151263728 도서상태 대출가능 반납예정일 예약 서비스 C M

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