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Advertising : principles & practice 8th ed., Pearson international ed

Advertising : principles & practice 8th ed., Pearson international ed (Loan 1 times)

Material type
단행본
Personal Author
Moriarty, Sandra E. (Sandra Ernst) Mitchell, Nancy , 1950- Wells, William , 1926-
Title Statement
Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
판사항
8th ed., Pearson international ed.
Publication, Distribution, etc
Indianapolis, Ind. :   Prentice Hall ;   London :   Pearson Education [distributor] ,   2008.  
Physical Medium
686 p. : ill. (chiefly col.) ; 28 cm.
ISBN
9780135009383 (pbk.) 0135009383 (pbk.)
General Note
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.  
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising.
000 01148camuu22002774a 4500
001 000045478236
005 20081016100803
008 080303s2008 inua b 001 0 eng d
015 ▼a GBA825951 ▼2 bnb
020 ▼a 9780135009383 (pbk.)
020 ▼a 0135009383 (pbk.)
040 ▼a StDuBDS ▼b eng ▼c StDuBDS ▼d 244002
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b W456a8
100 1 ▼a Moriarty, Sandra E. ▼q (Sandra Ernst)
245 1 0 ▼a Advertising : ▼b principles & practice / ▼c Sandra Moriarty, Nancy Mitchell, William Wells.
246 3 ▼a Advertising : principles and practice
250 ▼a 8th ed., Pearson international ed.
260 ▼a Indianapolis, Ind. : ▼b Prentice Hall ; ▼a London : ▼b Pearson Education [distributor] , ▼c 2008.
300 ▼a 686 p. : ▼b ill. (chiefly col.) ; ▼c 28 cm.
500 ▼a Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
700 1 ▼a Mitchell, Nancy , ▼d 1950-
700 1 ▼a Wells, William , ▼d 1926-

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 W456a8 Accession No. 151263727 Availability Available Due Date Make a Reservation Service C M

Contents information

Book Introduction

Moriarty teaches students about effective marketing.


Information Provided By: : Aladin

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