HOME > Detail View

Detail View

Kleppner's advertising procedure 17th International ed

Kleppner's advertising procedure 17th International ed

Material type
단행본
Personal Author
Lane, W. Ronald , 1940-. King, Karen Whitehill. Russell, Thomas , 1941-
Title Statement
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
판사항
17th International ed.
Publication, Distribution, etc
Upper Saddle River, NJ :   Pearson Prentice-Haill ,   2008.  
Physical Medium
xx, 829 p. : ill. (some col.) ; 29 cm.
ISBN
9780135126479 0135126479
Bibliography, Etc. Note
Includes bibliographical references and index
Subject Added Entry-Topical Term
Advertising.
000 00911camuu2200265 a 4500
001 000045478224
005 20081016112550
008 080804s2008 njua b 001 eng
020 ▼a 9780135126479
020 ▼a 0135126479
035 ▼a (KERIS)BIB000011372531
040 ▼a 244006 ▼c 244006 ▼d 244002
082 0 4 ▼a 659.1 ▼2 20
090 ▼a 659.1 ▼b R967k17
100 1 ▼a Lane, W. Ronald , ▼d 1940-.
245 1 0 ▼a Kleppner's advertising procedure / ▼c W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
246 3 0 ▼a Advertising procedure
250 ▼a 17th International ed.
260 ▼a Upper Saddle River, NJ : ▼b Pearson Prentice-Haill , ▼c 2008.
300 ▼a xx, 829 p. : ▼b ill. (some col.) ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index
650 0 ▼a Advertising.
700 1 ▼a King, Karen Whitehill.
700 1 ▼a Russell, Thomas , ▼d 1941-

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 R967k17 Accession No. 151263736 Availability Available Due Date Make a Reservation Service B M

Contents information

Book Introduction

Kleppner’s Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.


Information Provided By: : Aladin

New Arrivals Books in Related Fields