| 000 | 00911camuu2200265 a 4500 | |
| 001 | 000045478224 | |
| 005 | 20081016112550 | |
| 008 | 080804s2008 njua b 001 eng | |
| 020 | ▼a 9780135126479 | |
| 020 | ▼a 0135126479 | |
| 035 | ▼a (KERIS)BIB000011372531 | |
| 040 | ▼a 244006 ▼c 244006 ▼d 244002 | |
| 082 | 0 4 | ▼a 659.1 ▼2 20 |
| 090 | ▼a 659.1 ▼b R967k17 | |
| 100 | 1 | ▼a Lane, W. Ronald , ▼d 1940-. |
| 245 | 1 0 | ▼a Kleppner's advertising procedure / ▼c W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
| 246 | 3 0 | ▼a Advertising procedure |
| 250 | ▼a 17th International ed. | |
| 260 | ▼a Upper Saddle River, NJ : ▼b Pearson Prentice-Haill , ▼c 2008. | |
| 300 | ▼a xx, 829 p. : ▼b ill. (some col.) ; ▼c 29 cm. | |
| 504 | ▼a Includes bibliographical references and index | |
| 650 | 0 | ▼a Advertising. |
| 700 | 1 | ▼a King, Karen Whitehill. |
| 700 | 1 | ▼a Russell, Thomas , ▼d 1941- |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실/ | 청구기호 659.1 R967k17 | 등록번호 151263736 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Kleppner’s Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
정보제공 :
