| 000 | 00886camuu22002658a 4500 | |
| 001 | 000045476629 | |
| 005 | 20081010104843 | |
| 008 | 060108s2006 gw a 000 0 eng | |
| 015 | ▼a GBA619979 ▼2 bnb | |
| 020 | ▼a 3822840270 (pbk.) | |
| 020 | ▼a 9783822840276 | |
| 035 | ▼a (KERIS)REF000012948737 | |
| 040 | ▼a UKM ▼c UKM ▼d BAKER ▼d CUY ▼d NLGGC ▼d YDXCP ▼d OCLCQ ▼d OHX ▼d 211009 | |
| 041 | 0 | ▼a eng ▼a fre ▼a ger |
| 082 | 0 4 | ▼a 659.132 ▼2 22 |
| 090 | ▼a 659.132 ▼b A244 | |
| 245 | 0 0 | ▼a Advertising now! Print / ▼c ed. Julius Weidemann. |
| 260 | ▼a Koln ; ▼a London : ▼b Taschen , ▼c 2006. | |
| 300 | ▼a 640 p. : ▼b ill. (chiefly col.) ; ▼c 26 cm. | |
| 546 | ▼a Text in English, French and German. | |
| 650 | 0 | ▼a Advertising ▼z Pictorial works. |
| 650 | 0 | ▼a Advertising copy ▼z Pictorial works. |
| 700 | 1 | ▼a Wiedemann, Julius. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 659.132 A244 | 등록번호 121177344 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The art of selling: today's most effective and original ads
The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.
정보제공 :
저자소개
율리우스 비더만(지은이)
율리우스 비더만(Julius Wiedemann)은 브라질에서 태어나 도쿄에서 그래픽 디자인과 마케팅을 공부했으며 디지털과 디자인 잡지사에서 미술 편집자로 일하고 있다. 타셴에서 제작한 그의 수많은 디지털과 미디어 타이틀 중에는 『Illustration Now!』, 『Advertising Now』, 『Logo Design』, 그리고 『Brand Identity Now!』 등이 포함되어 있다