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Sway : the irresistible pull of irrational behavior 1st ed

Sway : the irresistible pull of irrational behavior 1st ed

자료유형
단행본
개인저자
Brafman, Ori. Brafman, Rom.
서명 / 저자사항
Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman.
판사항
1st ed.
발행사항
New York :   Doubleday ,   c2008.  
형태사항
xiii, 206 p. ; 22 cm.
ISBN
9780385524384 (hc : alk. paper) 0385524382 (hc : alk. paper)
요약
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
내용주기
Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice.
서지주기
Includes bibliographical references and index.
일반주제명
Rationalism -- Psychological aspects. Irrationalism (Philosophy) Stupidity. Errors. Conduct of life. Success.
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008 071105s2008 nyu b 001 0 eng
010 ▼a 2007045640
020 ▼a 9780385524384 (hc : alk. paper)
020 ▼a 0385524382 (hc : alk. paper)
035 ▼a (KERIS)REF000013668298
040 ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d BTCTA ▼d YDXCP ▼d OCO ▼d BUR ▼d VP@ ▼d DLC ▼d 211009
050 0 0 ▼a BF441 ▼b .B725 2008
082 0 0 ▼a 155.9/2 ▼2 22
090 ▼a 155.92 ▼b B812s
100 1 ▼a Brafman, Ori.
245 1 0 ▼a Sway : ▼b the irresistible pull of irrational behavior / ▼c Ori Brafman and Rom Brafman.
250 ▼a 1st ed.
260 ▼a New York : ▼b Doubleday , ▼c c2008.
300 ▼a xiii, 206 p. ; ▼c 22 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice.
520 ▼a A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
650 0 ▼a Rationalism ▼x Psychological aspects.
650 0 ▼a Irrationalism (Philosophy)
650 0 ▼a Stupidity.
650 0 ▼a Errors.
650 0 ▼a Conduct of life.
650 0 ▼a Success.
700 1 ▼a Brafman, Rom.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 155.92 B812s 등록번호 111489511 도서상태 대출가능 반납예정일 예약 서비스 B M

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저자소개

오리 브래프먼(지은이)

스탠퍼드대 경영대학원에서 조직학으로 경영학 석사(MBA)를 받았으며, 포천 500대 기업을 대상으로 조직, 혁신 등에 대한 컨설팅과 강연을 하고 있다. 비평가들로부터 극찬을 받은 베스트셀러 『불가사리와 거미』, 뉴욕타임스 베스트셀러인 『스웨이』의 공저자이다. 최근 3년 동안 합참의장 마틴 뎀프시 장군과 함께 미군의 의사 결정에 혼란을 도입하는 프로그램을 진행했다.

롬 브래프먼(지은이)

대학에서 성격과 인적 성장에 관한 과정을 지도해왔으며, 교육과 인적 성장 부문에서 탁월한 성과를 인정받아 여러 차례 상을 수상하기도 했다. 현재 캘리포니아 팔로알토에서 심리상담소를 운영하고 있으며, 특히 대인관계의 역학에 관심을 두고 있다.

정보제공 : Aladin

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