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The psychology of entertainment media : blurring the lines between entertainment and persuasion

The psychology of entertainment media : blurring the lines between entertainment and persuasion (Loan 6 times)

Material type
단행본
Personal Author
Shrum, L. J.
Title Statement
The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Publication, Distribution, etc
Mahwah, NJ :   Lawrence Erlbaum ,   c2004.  
Physical Medium
xvi, 360 p. : ill. ; 23 cm.
ISBN
0805846417 (h : alk paper) 9780805846416
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Subliminal advertising. Advertising -- Psychological aspects. Mass media -- Psychological aspects. Persuasion (Psychology) Manipulative behavior.
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008 030128s2004 njua b 001 0 eng
010 ▼a 2003040800
020 ▼a 0805846417 (h : alk paper)
020 ▼a 9780805846416
035 ▼a (KERIS)REF000006994645
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HF5827.9 ▼b .P78 2004
082 0 0 ▼a 659.1/01/9 ▼2 22
090 ▼a 659.1019 ▼b P974
245 0 4 ▼a The psychology of entertainment media : ▼b blurring the lines between entertainment and persuasion / ▼c edited by L.J. Shrum.
260 ▼a Mahwah, NJ : ▼b Lawrence Erlbaum , ▼c c2004.
300 ▼a xvi, 360 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Subliminal advertising.
650 0 ▼a Advertising ▼x Psychological aspects.
650 0 ▼a Mass media ▼x Psychological aspects.
650 0 ▼a Persuasion (Psychology)
650 0 ▼a Manipulative behavior.
700 1 ▼a Shrum, L. J.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1019 P974 Accession No. 111477874 Availability Available Due Date Make a Reservation Service B M

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