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Advertising media : strategy and tactics

Advertising media : strategy and tactics

Material type
단행본
Personal Author
Jugenheimer, Donald W. Barban, Arnold M. Turk, Peter B.
Title Statement
Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
Publication, Distribution, etc
Dubuque, IA :   Brown & Benchmark ,   c1992.  
Physical Medium
xii, 468 p. : ill. ; 24 cm.
ISBN
069711791X 9780697117915
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising media planning.
000 00893namuu2200277 a 4500
001 000045449169
005 20080620164813
008 910502s1992 iaua b 001 0 eng
010 ▼a 91072621
020 ▼a 069711791X
020 ▼a 9780697117915
035 ▼a (KERIS)REF000014688375
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HF5826.5 ▼b .J83 1992
082 0 0 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b J93a
100 1 ▼a Jugenheimer, Donald W.
245 1 0 ▼a Advertising media : ▼b strategy and tactics / ▼c Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
260 ▼a Dubuque, IA : ▼b Brown & Benchmark , ▼c c1992.
300 ▼a xii, 468 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising media planning.
700 1 ▼a Barban, Arnold M.
700 1 ▼a Turk, Peter B.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 J93a Accession No. 111477880 Availability Available Due Date Make a Reservation Service B M

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