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International public relations : a comparative analysis

International public relations : a comparative analysis (3회 대출)

자료유형
단행본
개인저자
Culbertson, Hugh M. Chen, Ni.
서명 / 저자사항
International public relations : a comparative analysis / edited by Hugh M. Culbertson, Ni Chen.
발행사항
Mahwah, N.J. :   Lawrence Erlbaum Associates ,   1996.  
형태사항
x, 454 p. : ill. ; 24 cm.
총서사항
LEA's communication series
ISBN
0805816844 (cloth : alk. paper) 0805816852 (pbk. : alk. paper) 9780805816853
서지주기
Includes bibliographical references and indexes.
일반주제명
Public relations -- Cross-cultural studies.
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010 ▼a 95053034
020 ▼a 0805816844 (cloth : alk. paper)
020 ▼a 0805816852 (pbk. : alk. paper)
020 ▼a 9780805816853
035 ▼a (KERIS)REF000004839729
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HM263 ▼b .I65 1996
082 0 0 ▼a 659.2 ▼2 22
090 ▼a 659.2 ▼b I61
245 0 0 ▼a International public relations : ▼b a comparative analysis / ▼c edited by Hugh M. Culbertson, Ni Chen.
260 ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates , ▼c 1996.
300 ▼a x, 454 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a LEA's communication series
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Public relations ▼x Cross-cultural studies.
700 1 ▼a Culbertson, Hugh M.
700 1 ▼a Chen, Ni.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 I61 등록번호 111476451 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Contents: Preface. H.M. Culbertson, Introduction. Part I: A Theoretical Base. R.I. Wakefield, Interdisciplinary Theoretical Foundations for International Public Relations. D. Vercic, L.A. Grunig, J.E. Grunig, Global and Specific Principles of Public Relations: Evidence From Slovenia. L.J. Wilson, Strategic Cooperative Communities: A Synthesis of Strategic, Issue Management, and Relationship-Building Approaches in Public Relations. D. Kruckeberg, Transnational Corporate Ethical Responsibilities. J.K. Van Leuven, C.B. Pratt, Public Relations' Role: Realities in Asia and in Africa South of the Sahara. D. Newsom, Gender Issues in Public Relations Practice. Part II: Public Relations in Specific Countries and Regions. N. Chen, Public Relations in China: The Introduction and Development of an Occupational Field. D. Ekachai, R. Komolsevin, Public Relations in Thailand: Its Functions and Practitioners' Roles. K. Sriramesh, Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations. J.F. Jamias, M.J. Navarro, R.R. Tuazon, Public Relations in the Philippines. J.K. Van Leuven, Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence. A. Cooper-Chen, M. Kaneshige, Public Relations Practice in Japan: Beginning Again for the First Time. A. Alanazi, Public Relations in the Middle East: The Case of Saudi Arabia. H. González, D. Akel, Elections and Earth Matters: Public Relations in Costa Rica. M.L. Sharpe, R.P. Simoes, Public Relations Performance in South and Central America. A. Kanso, Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland. M.S. Mortensen, Public Relations: An Alternative to Reality? J. VanSlyke Turk, Romania: From Publicitate Past to Public Relations Future. G. Bentele, G-M. Peter, Public Relations in the German Democratic Republic and the New Federal States. V. Hazleton, D. Kruckeberg, European Public Relations Practice: An Evolving Paradigm. Part III: International Public Relations Education in the United States. C.B. Pratt, C.W. Ogbondah, International Public Relations Education: U.S. Issues and Perspectives. H.M. Culbertson, N. Chen, Public Relations Education in the United States: Can It Broaden International Students' Horizons?


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