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Data analysis using SQL and Excel

Data analysis using SQL and Excel (1회 대출)

자료유형
단행본
개인저자
Linoff, Gordon.
서명 / 저자사항
Data analysis using SQL and Excel / Gordon S. Linoff.
발행사항
Indianapolis, Ind. :   Wiley Pub. ,   c2008.  
형태사항
xli, 645 p. ; 24 cm.
ISBN
9780470099513 (paper/website)
일반주기
Includes index.  
일반주제명
SQL (Computer program language) Querying (Computer science) Data mining.
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040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a QA76.73.S67 ▼b L56 2007
082 0 0 ▼a 005.75/85 ▼2 22
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100 1 ▼a Linoff, Gordon.
245 1 0 ▼a Data analysis using SQL and Excel / ▼c Gordon S. Linoff.
260 ▼a Indianapolis, Ind. : ▼b Wiley Pub. , ▼c c2008.
300 ▼a xli, 645 p. ; ▼c 24 cm.
500 ▼a Includes index.
630 0 0 ▼a Microsoft Excel (Computer file)
650 0 ▼a SQL (Computer program language)
650 0 ▼a Querying (Computer science)
650 0 ▼a Data mining.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 과학도서관/Sci-Info(2층서고)/ 청구기호 005.7585 L758d 등록번호 121164301 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Foreword.

Acknowledgments.

Introduction.

Chapter 1 A Data Miner Looks at SQL.

Chapter 2 What’s In a Table? Getting Started with Data Exploration.

Chapter 3 How Different Is Different?

Chapter 4 Where Is It All Happening? Location, Location, Location.

Chapter 5 It’s a Matter of Time.

Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value.

Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure.

Chapter 8 Customer Purchases and Other Repeated Events.

Chapter 9 What’s in a Shopping Cart? Market Basket Analysis and Association Rules.

Chapter 10 Data Mining Models in SQL.

Chapter 11 The Best-Fit Line: Linear Regression Models.

Chapter 12 Building Customer Signatures for Further Analysis.

Appendix Equivalent Constructs Among Databases.

Index.


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