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Advertising : principles & practice 7th ed

Advertising : principles & practice 7th ed (2회 대출)

자료유형
단행본
개인저자
Wells, William , 1926-. Burnett, John , 1944- Moriarty, Sandra E. (Sandra Ernst)
서명 / 저자사항
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
판사항
7th ed.
발행사항
Upper Saddle River, N.J. :   Pearson/Prentice Hall ,   c2006.  
형태사항
xxxi, 592 p. : col. ill. ; 29 cm.
ISBN
0131465600 9780131465602
서지주기
Includes bibliographical references (p. 575-580) and index.
일반주제명
Advertising.
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001 000045419978
005 20080211094110
008 050406s2006 njua b 001 0 eng
010 ▼a 2005047639
020 ▼a 0131465600
020 ▼a 9780131465602
035 ▼a (KERIS)REF000011061509
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HF5823 ▼b .W455 2006
082 0 0 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b W456a7a
100 1 ▼a Wells, William , ▼d 1926-.
245 1 0 ▼a Advertising : ▼b principles & practice / ▼c William Wells, Sandra Moriarty, John Burnett.
246 3 ▼a Advertising : principles and practice
250 ▼a 7th ed.
260 ▼a Upper Saddle River, N.J. : ▼b Pearson/Prentice Hall , ▼c c2006.
300 ▼a xxxi, 592 p. : ▼b col. ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references (p. 575-580) and index.
650 0 ▼a Advertising.
700 1 ▼a Burnett, John , ▼d 1944-
700 1 ▼a Moriarty, Sandra E. ▼q (Sandra Ernst)
945 ▼a KINS

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