CONTENTS
List of figures = ⅶ
List of tables = ⅷ
Acknowledgements = ⅸ
1 Introduction = 1
What is semiotics about? = 1
What is this book about? = 5
2 Code and structure : from difference to meaning = 7
Code and meaning = 7
Code and structure = 16
3 Signs : from tracks to words = 24
Zadig and the doctrine of signs = 24
What does the sign represent? = 26
Semiotic competence = 28
How does the sign represent something? = 31
Signs and non-signs = 44
Signs and sign-systems = 46
Semiosis : the sign-process = 51
4 Discourse analysis : sign, action, intention = 53
What is discourse? = 53
Structuralist discourse analysis = 58
Phenomenological discourse analysis = 69
Sociological discourse analysis = 79
5 Action : interaction becomes narration = 87
Of rats and heroes = 87
I would if I knew I could = 92
Necessity and probability - logic and convention = 104
Heracles and Antaios = 107
6 Text : from element-structure to dialogue-structure = 110
Text and sign = 111
Text and object = 119
Text and intertextuality : the text as expanding syntagm = 124
Text as semiosis : the semiotic pyramid = 129
The boundaries of the text = 146
7 Nature and culture : from object to sign = 150
What is cultural semiotics? = 150
The borders of culture = 153
The codes of culture = 168
Nature's tale = 180
Cultural borders and cultural change = 197
Glossary = 199
Biographies = 223
Bibliography = 231
Index = 241
