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Branding iron : branding lessons from the meltdown of the US auto industry

Branding iron : branding lessons from the meltdown of the US auto industry (Loan 2 times)

Material type
단행본
Personal Author
Hughes, Charlie. Jeanes, William.
Title Statement
Branding iron : branding lessons from the meltdown of the US auto industry / Charlie Hughes, William Jeanes ; foreword by David E. Davis, Jr.
Publication, Distribution, etc
Chicago, Ill. :   Racom Communications ,   c2007.  
Physical Medium
xiv, 263 p. : ill. ; 24 cm.
ISBN
1933199040 9781933199047
General Note
Includes index.  
Subject Added Entry-Topical Term
Automobiles -- Trademarks. Automobile industry and trade -- United States. Brand name products.
000 01167namuu2200349ia 4500
001 000045411982
005 20080104144734
008 061031s2007 ilua 001 0 eng d
020 ▼a 1933199040
020 ▼a 9781933199047
020 ▼z 0933199040
029 1 ▼a YDXCP ▼b 2484844
029 1 ▼a QBX ▼b qbi07001213
035 ▼a (OCoLC)74731356
040 ▼a GHG ▼c GHG ▼d BAKER ▼d YDXCP ▼d QBX ▼d BTCTA ▼d KUB ▼d 211009
043 ▼a n-us---
049 ▼a KUBA
050 4 ▼a HD9710.U52 ▼b H84 2007
082 0 4 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b H893b
100 1 ▼a Hughes, Charlie.
245 1 0 ▼a Branding iron : ▼b branding lessons from the meltdown of the US auto industry / ▼c Charlie Hughes, William Jeanes ; foreword by David E. Davis, Jr.
260 ▼a Chicago, Ill. : ▼b Racom Communications , ▼c c2007.
300 ▼a xiv, 263 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Automobiles ▼v Trademarks.
650 0 ▼a Automobile industry and trade ▼z United States.
650 0 ▼a Brand name products.
700 1 ▼a Jeanes, William.
945 ▼a KINS
994 ▼a C0 ▼b KUB

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 H893b Accession No. 111451061 Availability Available Due Date Make a Reservation Service B M

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