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Balanced brand : how to balance the stakeholder forces that can make or break your business

Balanced brand : how to balance the stakeholder forces that can make or break your business

Material type
단행본
Personal Author
Foley, John , 1955-. Kendrick, Julie.
Title Statement
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
Publication, Distribution, etc
San Francisco, CA :   Jossey-Bass ,   c2006.  
Physical Medium
xv, 187 p. : ill. ; 24 cm.
ISBN
0787983098 (cloth) : 9780787983093
Content Notes
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
Bibliography, Etc. Note
Includes bibliographical references (p. 163-166) and index.
Subject Added Entry-Topical Term
Brand name products. Corporate image. Relationship marketing. Product management.
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008 051123s2006 caua b 001 0 eng
010 ▼a 2005034283
020 ▼a 0787983098 (cloth) : ▼c US$27.95
020 ▼a 9780787983093
035 ▼a (KERIS)BIB000010706586
040 ▼a DLC ▼c DLC ▼d YDX ▼d UKM ▼d IXA ▼d BAKER ▼d DLC ▼d 244026 ▼d 244026 ▼d 244002
042 ▼a pcc
050 0 0 ▼a HD69.B7 ▼b F65 2006
082 0 0 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b F663b
100 1 ▼a Foley, John , ▼d 1955-.
245 1 0 ▼a Balanced brand : ▼b how to balance the stakeholder forces that can make or break your business / ▼c John Foley with Julie Kendrick.
260 ▼a San Francisco, CA : ▼b Jossey-Bass , ▼c c2006.
300 ▼a xv, 187 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 163-166) and index.
505 0 ▼a Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
650 0 ▼a Brand name products.
650 0 ▼a Corporate image.
650 0 ▼a Relationship marketing.
650 0 ▼a Product management.
700 1 ▼a Kendrick, Julie.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 F663b Accession No. 151244228 Availability Available Due Date Make a Reservation Service C M

Contents information

Table of Contents

Preface.

1. Strong Brand, Strong Reputation.

2. Measuring Brand and Reputation.

3. The BalancedBrand System.

Part One: Assessment of Organization and Stakeholder Values.

4. Brand Assessment.

5. Stakeholder Assessment.

6. Stakeholder Return on Investment.

Part Two: Alignment of Organization and Stakeholder Values.

7. Balanced Culture.

8. Balanced Conversation.

9. Creating and Maintaining Balance.

Notes.

Glossary.

Acknowledgments.

About the Authors.

Index.


Information Provided By: : Aladin

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