| 000 | 01365camuu22003134a 4500 | |
| 001 | 000045405876 | |
| 005 | 20071206100651 | |
| 008 | 051123s2006 caua b 001 0 eng | |
| 010 | ▼a 2005034283 | |
| 020 | ▼a 0787983098 (cloth) : ▼c US$27.95 | |
| 020 | ▼a 9780787983093 | |
| 035 | ▼a (KERIS)BIB000010706586 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d UKM ▼d IXA ▼d BAKER ▼d DLC ▼d 244026 ▼d 244026 ▼d 244002 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b F65 2006 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b F663b | |
| 100 | 1 | ▼a Foley, John , ▼d 1955-. |
| 245 | 1 0 | ▼a Balanced brand : ▼b how to balance the stakeholder forces that can make or break your business / ▼c John Foley with Julie Kendrick. |
| 260 | ▼a San Francisco, CA : ▼b Jossey-Bass , ▼c c2006. | |
| 300 | ▼a xv, 187 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 163-166) and index. | |
| 505 | 0 | ▼a Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance. |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Corporate image. |
| 650 | 0 | ▼a Relationship marketing. |
| 650 | 0 | ▼a Product management. |
| 700 | 1 | ▼a Kendrick, Julie. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.827 F663b | Accession No. 151244228 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
Preface.
1. Strong Brand, Strong Reputation.
2. Measuring Brand and Reputation.
3. The BalancedBrand System.
Part One: Assessment of Organization and Stakeholder Values.
4. Brand Assessment.
5. Stakeholder Assessment.
6. Stakeholder Return on Investment.
Part Two: Alignment of Organization and Stakeholder Values.
7. Balanced Culture.
8. Balanced Conversation.
9. Creating and Maintaining Balance.
Notes.
Glossary.
Acknowledgments.
About the Authors.
Index.
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