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How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding (Loan 22 times)

Material type
단행본
Personal Author
Holt, Douglas B.
Title Statement
How brands become icons : the principles of cultural branding / Douglas B. Holt.
Publication, Distribution, etc
Boston, Mass. :   Harvard Business School Press ,   c2004.  
Physical Medium
xiii, 265 p. : ill. ; 25 cm.
ISBN
1578517745 9781578517749
Content Notes
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
Bibliography, Etc. Note
Includes bibliographical references (p. 245-249) and index.
Subject Added Entry-Topical Term
Brand name products. Branding (Marketing) Business names. Popular culture.
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001 000045404657
005 20071203110608
008 040211s2004 maua b 001 0 eng
010 ▼a 2004002697
020 ▼a 1578517745
020 ▼a 9781578517749
035 ▼a (KERIS)REF000010030161
040 ▼a DLC ▼c DLC ▼d C#P ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HD69.B7 ▼b H647 2004
082 0 0 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b H758h
100 1 ▼a Holt, Douglas B.
245 1 0 ▼a How brands become icons : ▼b the principles of cultural branding / ▼c Douglas B. Holt.
260 ▼a Boston, Mass. : ▼b Harvard Business School Press , ▼c c2004.
300 ▼a xiii, 265 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. 245-249) and index.
505 0 ▼a What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
650 0 ▼a Brand name products.
650 0 ▼a Branding (Marketing)
650 0 ▼a Business names.
650 0 ▼a Popular culture.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.827 H758h Accession No. 111457959 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves6/ Call Number 658.827 H758h Accession No. 111445795 Availability Available Due Date Make a Reservation Service B M

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