| 000 | 02236camuu2200313 a 4500 | |
| 001 | 000045403676 | |
| 005 | 20071128102507 | |
| 008 | 070927s2007 enka b 001 0 eng a | |
| 010 | ▼a 2006100810 | |
| 020 | ▼a 0415398398 (hbk.) | |
| 020 | ▼a 9780415398398 (hbk.) | |
| 020 | ▼a 0415398401 (pbk.) | |
| 020 | ▼a 9780415398404 (pbk.) | |
| 035 | ▼a (KERIS)BIB000011044236 | |
| 040 | ▼a 211040 ▼c 211040 ▼d 244002 | |
| 082 | 0 0 | ▼a 659.2 ▼2 22 |
| 090 | ▼a 659.2 ▼b O68 | |
| 245 | 0 0 | ▼a Organizational identity in practice / ▼c edited by Lin Lerpold... [et al.]. |
| 260 | ▼a Abingdon, Oxon ; ▼a New York : ▼b Routledge , ▼c 2007. | |
| 300 | ▼a xi,259 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a "Simultaneously published in the USA and Canada." | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Scania's bonneted trucks / Olof Brunninge -- Why do managers talk about identity? / Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy: the breaking and remaking of AT&T / Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / Olof Brunninge -- The Swedish Industrial Development Fund (Industrifonden): state trust, bank or venture capitalist? / Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / Davide Ravasi and Majken Schultz -- An identity based internationalization process: the BP and Statoil alliance / Lin Lerpold -- Practice and identity: using a brand symbol to construct organizational identity / Celia Virginia Harquail -- Starbucks: constructing a multiplex identity in the specialty coffee industry / Vio?lina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity: the Nordea case / Eero Vaara, Janne Tienari, and Olivier Irrmann. |
| 650 | 0 | ▼a Corporate image. |
| 650 | 0 | ▼a Corporate image ▼v Case studies. |
| 650 | 0 | ▼a Corporate culture. |
| 650 | 0 | ▼a Trademarks. |
| 700 | 1 | ▼a Lerpold, Lin. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 659.2 O68 | 등록번호 151244391 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Introduction to Organizational Identity in Practice Section 1: Introduction to Section: Identity, Strategy, and the Environment 1. Scania’s Bonneted Trucks 2. Why do Managers Talk About Identity? 3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T 4. Handelsbanken and Internet Banking Section 2: Introduction to Section - Identity Construction 5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist? 6. Organizational Culture and Identity at Bang & Olufsen 7. An Identity Based Internationalization Process: The BP and Statoil Alliance 8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity Section 3: Introduction to Section - Projecting Organizational Identities 9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry 10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005) 11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio 12. Crafting an Inter-National Identity: The Nordea Case. Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice
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