HOME > 상세정보

상세정보

Organizational identity in practice

Organizational identity in practice (2회 대출)

자료유형
단행본
개인저자
Lerpold, Lin.
서명 / 저자사항
Organizational identity in practice / edited by Lin Lerpold... [et al.].
발행사항
Abingdon, Oxon ;   New York :   Routledge ,   2007.  
형태사항
xi,259 p. : ill. ; 24 cm.
ISBN
0415398398 (hbk.) 9780415398398 (hbk.) 0415398401 (pbk.) 9780415398404 (pbk.)
일반주기
"Simultaneously published in the USA and Canada."  
내용주기
Scania's bonneted trucks / Olof Brunninge -- Why do managers talk about identity? / Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy: the breaking and remaking of AT&T / Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / Olof Brunninge -- The Swedish Industrial Development Fund (Industrifonden): state trust, bank or venture capitalist? / Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / Davide Ravasi and Majken Schultz -- An identity based internationalization process: the BP and Statoil alliance / Lin Lerpold -- Practice and identity: using a brand symbol to construct organizational identity / Celia Virginia Harquail -- Starbucks: constructing a multiplex identity in the specialty coffee industry / Vio?lina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity: the Nordea case / Eero Vaara, Janne Tienari, and Olivier Irrmann.
서지주기
Includes bibliographical references and index.
일반주제명
Corporate image. Corporate image -- Case studies. Corporate culture. Trademarks.
000 02236camuu2200313 a 4500
001 000045403676
005 20071128102507
008 070927s2007 enka b 001 0 eng a
010 ▼a 2006100810
020 ▼a 0415398398 (hbk.)
020 ▼a 9780415398398 (hbk.)
020 ▼a 0415398401 (pbk.)
020 ▼a 9780415398404 (pbk.)
035 ▼a (KERIS)BIB000011044236
040 ▼a 211040 ▼c 211040 ▼d 244002
082 0 0 ▼a 659.2 ▼2 22
090 ▼a 659.2 ▼b O68
245 0 0 ▼a Organizational identity in practice / ▼c edited by Lin Lerpold... [et al.].
260 ▼a Abingdon, Oxon ; ▼a New York : ▼b Routledge , ▼c 2007.
300 ▼a xi,259 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a "Simultaneously published in the USA and Canada."
504 ▼a Includes bibliographical references and index.
505 0 ▼a Scania's bonneted trucks / Olof Brunninge -- Why do managers talk about identity? / Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy: the breaking and remaking of AT&T / Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / Olof Brunninge -- The Swedish Industrial Development Fund (Industrifonden): state trust, bank or venture capitalist? / Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / Davide Ravasi and Majken Schultz -- An identity based internationalization process: the BP and Statoil alliance / Lin Lerpold -- Practice and identity: using a brand symbol to construct organizational identity / Celia Virginia Harquail -- Starbucks: constructing a multiplex identity in the specialty coffee industry / Vio?lina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity: the Nordea case / Eero Vaara, Janne Tienari, and Olivier Irrmann.
650 0 ▼a Corporate image.
650 0 ▼a Corporate image ▼v Case studies.
650 0 ▼a Corporate culture.
650 0 ▼a Trademarks.
700 1 ▼a Lerpold, Lin.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.2 O68 등록번호 151244391 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

목차

Introduction to Organizational Identity in Practice  Section 1: Introduction to Section: Identity, Strategy, and the Environment  1. Scania’s Bonneted Trucks  2. Why do Managers Talk About Identity?  3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T  4. Handelsbanken and Internet Banking  Section 2: Introduction to Section - Identity Construction  5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist?  6. Organizational Culture and Identity at Bang & Olufsen  7. An Identity Based Internationalization Process: The BP and Statoil Alliance  8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity  Section 3: Introduction to Section - Projecting Organizational Identities  9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry  10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005)  11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio  12. Crafting an Inter-National Identity: The Nordea Case.  Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice

 


정보제공 : Aladin

관련분야 신착자료