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The power of metaphor in the age of electronic media

The power of metaphor in the age of electronic media (Loan 5 times)

Material type
단행본
Personal Author
Gozzi, Raymond.
Title Statement
The power of metaphor in the age of electronic media / Raymond Gozzi, Jr. ; [foreword by Neil Postman].
Publication, Distribution, etc
Cresskill, N.J. :   Hampton Press ,   c1999   (2001 printing)  
Physical Medium
xvi, 295 p. : ill. ; 24 cm.
Series Statement
The Hampton Press communication series. Media ecology
ISBN
1572731222 1572731230 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references (p. 277-285) and indexes.
Subject Added Entry-Topical Term
Mass media and language. Metaphor.
000 00997camuu22002894a 4500
001 000045389189
005 20071011150259
008 071009s1999 njua b 001 0 eng
010 ▼a 99018902
020 ▼a 1572731222
020 ▼a 1572731230 (pbk.)
035 ▼a (KERIS)REF000006877841
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a P96.L34 ▼b G69 1999
082 0 0 ▼a 302.23/01/4 ▼2 22
090 ▼a 302.23014 ▼b G725p
100 1 ▼a Gozzi, Raymond.
245 1 4 ▼a The power of metaphor in the age of electronic media / ▼c Raymond Gozzi, Jr. ; [foreword by Neil Postman].
260 ▼a Cresskill, N.J. : ▼b Hampton Press , ▼c c1999 ▼g (2001 printing)
300 ▼a xvi, 295 p. : ▼b ill. ; ▼c 24 cm.
440 4 ▼a The Hampton Press communication series. ▼p Media ecology
504 ▼a Includes bibliographical references (p. 277-285) and indexes.
650 0 ▼a Mass media and language.
650 0 ▼a Metaphor.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.23014 G725p Accession No. 111435046 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS

Preface = xi

Foreword, Neil Postman = xv

SECTION ONE: THE POWER OF METAPHOR = 1

 1. The Intimate Relations Between Metaphor and Media = 3

  Metaphors for Media = 5

  Media as Metaphors = 7

 2. New Media Redescribing the World = 11

  Metaphor's Rise to Stardom = 11

  Descriptions of the World = 13

  Redescription as an Ecological Process = 16

 3. From Print to Electronic Descriptions of the World = 18

  Objectivism = 18

  Objectivism, Writing, and Print = 19

  The Forms of Electronic Media = 22

  Electronic Media Versus Objectivism= 24

  The Metaphoric and Metonymic Poles of Discourse = 26

  Rock Poetry and "Like" = 28

  Summary = 30

 4. Metalanguages of Paradox: McLuhan and Derrida = 32

  The Oxymetaphor = 33

  McLuhan = 35

  Derrida and the Deconstructionists = 38

  Summary = 43

 5. A Media Ecology History of Metaphor = 44

  The Media Ecology Metaphor = 44

  The Four Stages of Communication History = 45

  Literate Orality = 47

  Metaphor in Oral Societies = 48

  Writing Culture and metaphor = 49

  Print cluture and metaphor = 51

  Metaphor in the Electronic Era = 52

 6. Theories of Metaphor = 55

  Mapping = 56

  Systematicity = 57

  Conceptual Blending = 58

  Levels of Metaphor = 58

  Two Additional Perspectives = 68

 7. How To Do a Metaphorical Analysis = 70

  Step 1: Identify the Metaphors = 70

  Step 2: Explore the Implications of the Metaphors = 72

  Step 3: Suggest Altermate metaphors = 73

  Step 4: Who uses These Metaphors? = 73

  Conclusion = 74

SECTON TWO: MEDIA AND METAPHORS = 75

 8. Deep Metaphors for Television = 77

  Television as a Conduit = 78

  Is The Medium a Metaphor? = 79

  Television as a Language = 80

  Television as Environment = 83

  Summary = 85

 9. Why Television Is Not a Text = 87

  Differences Between Reading a Text and Watching Television = 88

  Unacknowledged Metaphors Have Consequences = 91

  The Overexpansion of the "Text" Metaphor = 93

  Three Suggestions for Replacing the "Text" Metaphor = 95

  The Decline of Literacy = 97

  Summary = 99

 10. Hot and Cool Media-Reworking McLuhan = 102

 11. Will the Media Create a Blobal Village? = 106

 12. Life is a Drama-The TV Generation's Metaphor = 110

 13. Is Childhood Disappearing Out Here in Televisonland? = 114

 14. Has Metaphor Collapsed? = 118

 15. The Fable of the Electric Maps and the Mutating Territory = 122

 16. The Technological Race as Metaphor = 128

 17. Virtual reality As Metaphor = 132

 18. The Conduit Metaphor and "Education Reform" = 136

  The Conduit Metaphor = 138

  "Resonance" Metaphors for Communication = 142

  Conclusion = 143

SECTION THREE: COMPUTERS AND METAPHORS = 145

 19. The Chameleon Computer = 147

  Early Attempts to Name the Computer = 149

  Strengths and Limitations of Organic Metaphors = 149

  Replacing Humans with Computers = 151

 20. Computer metaphors that Undermine Human Identity = 152

 21. The Cyberspace Metaphor: A Skeptic's View = 160

 22. Metaphors Converging on the Internet = 165

  E-Mail = 166

  The Web = 167

  Convergence = 168

  Hot or Cool? = 169

  Publisher or Distributor? = 170

  A Work in Progress = 171

 23. The Information Superhighway as Metaphor = 172

 24. The Computer a Savior and as Spy: Superimposed Metaphors in the News = 190

 25. Artificial Intelligence-Metaphor or Oxymoron? = 183

 26. The Computer a Savior and as Spy: Superimposed Metaphors in the News = 190

 27. Why We Should Distrust Computers = 196

  Where the Map is the Territory = 197

  Either-or Logic = 197

  The Bias of Computers = 199

  Digital Division Hypothesis = 201

  Conclusion = 201

SECTION FOUR: METAPHORS IN EDUCATION AND KNOWLEDGE = 203

 28. Is Life a Game? Notes on a Master metaphor = 205

 29. Hardball and Softball as Metaphors = 208

 30. From the Road to the Fast Track-American Metaphors of Life = 211

 31. The Fast Food Franchise as Metaphor = 215

 32. McMetaphors = 219

 33. Confessions of a Metaphoraholic = 222

 34. The Generaton X and Boomers Metaphor = 225

 35. The Nineties-An Empty Metaphor Waiting to be Filled = 230

 36. The Metaphor of the Market = 235

SECTION FIVE: METAPHORS IN EDUCATION AND KNOWLEDGE = 239

 37. Economic Metaphors for Education = 241

 38. Structure: The Intellectual's Metaphor = 245

 39. The Projection Metaphor in Psychology = 249

 40. The Jigsaw Puzzle as a Metaphor for Knowledge = 253	

SECTION SIX: LANGUAGE DESCRIBING ITSELF = 257

 41. Our Inflationary Language = 259

 42. Stalking the Wild Metaphor = 263

 43. Is Language a Game? = 267

 44. Metaphors by the Seashore = 272

References = 277

Author Index = 287

Subject Index = 291



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