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E-business technologies : supporting the net-enhanced organization

E-business technologies : supporting the net-enhanced organization

자료유형
단행본
개인저자
Van Slyke, Craig. Belanger, France, 1963-.
서명 / 저자사항
E-business technologies : supporting the net-enhanced organization / Craig Van Slyke, France Belanger.
발행사항
Hoboken, NJ :   John Wiley & Sons,   2003.  
형태사항
xxii, 490 p. : ill. ; 25 cm.
총서사항
The Wiley series on net-enhanced organizations
ISBN
0471393924 (cloth : alk. paper)
일반주기
Includes bibliographical references and index.  
일반주제명
Electronic commerce -- Technological innovations. Business enterprises -- Computer networks.
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001 000045388809
005 20071008110410
008 050902s2003 njua b 001 0 eng
020 ▼a 0471393924 (cloth : alk. paper)
035 ▼a (KERIS)BIB000008605949
040 ▼a 244008 ▼c 244008 ▼d 244008 ▼d 244008 ▼d 242002 ▼d 244002
041 ▼a eng
082 0 0 ▼a 004.6 ▼2 22
090 ▼a 004.6 ▼b V217e
100 1 ▼a Van Slyke, Craig.
245 1 0 ▼a E-business technologies : ▼b supporting the net-enhanced organization / ▼c Craig Van Slyke, France Belanger.
260 ▼a Hoboken, NJ : ▼b John Wiley & Sons, ▼c 2003.
300 ▼a xxii, 490 p. : ▼b ill. ; ▼c 25 cm.
440 4 ▼a The Wiley series on net-enhanced organizations
500 ▼a Includes bibliographical references and index.
650 0 ▼a Electronic commerce ▼x Technological innovations.
650 0 ▼a Business enterprises ▼x Computer networks.
700 1 ▼a Belanger, France, ▼d 1963-.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/과학기술실/ 청구기호 004.6 V217e 등록번호 151239104 도서상태 대출가능 반납예정일 예약 서비스 C

컨텐츠정보

저자소개

Craig Van Slyke(지은이)

France Belanger(지은이)

정보제공 : Aladin

목차


CONTENTS
FOREWORD = xv
PREFACE = xvii
ABOUT THE AUTHORS = xxi
CHAPTER 1 INTRODUCTION TO ELECTRONIC BUSINESS = 1
 Opening Case : A Tale of Two Countries(or How E-business Kept a Groom out of Hot Water) = 1
 Introduction = 2
 Electronic Commerce and Electronic Business Defined = 3
 Why Is Electronic Business Important? = 4
 The Role of Technology in Electronic Business = 5
 Why Now? Understanding the Emergence of Electronic Business = 5
  Convergence = 6
  Critical Mass = 8
 Interoperability and the Importance of Standards = 9
 Electronic Business Examples = 11
  Priceline.com = 11
  United States Internal Revenue Service = 12
  New View Technologies = 12
 Organization of the Book = 13
 Summary = 14
 Key Terms = 14
 Review Questions = 14
 Exercises = 15
 Discussion Points = 15
 Related Web Sites = 15
 References = 16
CHAPTER 2 IMPACTS OF ELECTRONIC BUSINESS = 17
 Opening Case : The Convenience of Online Stock Trading = 17
 Introduction = 18
 Impacts on the Economy = 19
  The "New" Economy = 19
  Economic Efficiency = 20
  Network Effects = 21
  Globalization = 21
 Impacts on Organizations = 23
  Operational Efficiency = 23
  Channel Conflict = 26
  New Markets = 27
  New Products = 27
  New Competition = 27
  Electronic Business Investments = 28
  Market Changes = 29
 Impacts on Individuals = 30
  Greater Convenience = 31
  Greater Efficiency = 31
  Increased Choice = 33
  Potential for Lower Prices = 34
  Access Inequities = 35
  Potential for Fraud = 36
  Privacy = 39
 Categories of Electronic Business = 39
  Business-to-Business = 41
  Business-to-Consumer = 45
  Consumer-to-Consumer = 50
  Government-to-Constituent = 52
 Summary = 54
 Key Terms = 54
 Review Questions = 54
 Exercises = 55
 Discussion Points = 55
 Related Web Sites = 56
 Further Readings = 56
 References = 56
CHAPTER 3 BARRIERS TO ELECTRONIC BUSINESS = 57
 Opening Case : A Tale of E-business in Two Countries = 57
 Introduction = 59
 Perceptual Barriers = 59
  Trust = 60
   Predictability = 61
   Reliability = 62
   Technical Competence = 62
   Fiduciary Responsibility = 63
   Impact of a Lack of Trust = 63
  Other Customer Perceptions = 64
 Societal Barriers = 68
  Telecommunications Infrastructure = 68
  Access Inequities = 69
  Information Technology Skills Shortage = 70
 Legal and Ethical Barriers = 71
  Digital Signatures = 72
  Consumer Protections = 72
  Intellectual Property Rights = 74
  Controversial Issues of Electronic Business = 77
  Taxation = 79
  Privacy = 80
  Cultural Content Quotas = 81
 Organizational Barriers = 82
  Corporate Culture and Organization = 82
  Lack of Viable Business Models = 85
  Lack of Planning = 85
  Uncertainty about Organizational Structure = 86
  Internet Abuse by Employees = 86
 Cultural Barriers = 87
  Language = 88
  Compatibility = 88
  Payment Infrastructure = 89
  Multiple Currencies = 89
 Overview of Technical Barriers = 90
  Interoperability = 90
  Security = 91
  Connectivity to Existing Systems = 92
  Internet "Pipeline" Capacity = 92
  Web Organization = 93
 Summary = 93
 Key Terms = 94
 Review Questions = 94
 Exercises = 95
 Discussion Points = 95
 Further Readings = 96
 References = 96
CHAPTER 4 THE INTERNET AND WORLD WIDE WEB FOR E-BUSINESS = 97
 Opening Case : eBay.com = 97
 Introduction = 99
 Client/Server Architecture = 100
  Middleware = 102
  Advantages and Disadvantages of Client/Server and n-Tier Architectures = 102
 The Internet = 104
  Origin of the Internet = 104
  Internet Tools and Applications = 105
   Electronic Mail = 106
   Listserv = 107
   File Thansfer Protocol = 108
   Internet Relay Chat = 109
   Instant Messaging = 109
   Newsgroups = 111
   Remote Login Through Telnet = 111
   Peer-to-Peer = 111
   Groupware = 112
 The World Wide Web = 113
  Hypertext = 114
  HTTP = 114
 Recent Internet Applications = 115
  Desktop Teleconferencing = 115
  Voice over IP = 116
 Structure of the Internet and the Web = 118
  Network Protocol : TCP/IP = 118
  Connecting to the Internet = 119
  Hardware for Internet Connections = 119
  Software and Configurations for Internet Connections = 123
   IP address = 123
   Domain Name System(DNS) = 124
   Gateway = 126
   Subnet Mask = 126
   Dynamic Addressing = 127
   Sockets = 127
 Internet versus lntranet = 127
 The Internet and Business-to-Business Connections = 128
 Managerial Issues for Internet-Based Electronic Business = 129
  Who Governs the Internet? = 129
  lnternet2 = 131
 Closing Case : Dialpad.com = 132
 Summary = 133
 Key Terms = 134
 Review Questions = 135
 Exercises = 135
 Hands-on Projects = 136
 Discussion Points = 137
 Related Web Sites = 137
 Further Readings = 137
 References = 137
CHAPTER 5 ELECTRONIC BUSINESS APPLICATIONS DEVELOPMENT = 139
 Opening Case : Amazon.com = 139
 Introduction = 142
 Terminology = 142
  Programming, Scripting, or Markup Language? = 142
  Program, Document, Script, or Applet? = 144
  Other Terminology = 144
 Markup Language : HTML = 144
  Alternative Tools for Writing HTML Documents = 147
   Coding the Hard Way = 147
   Coding with HTML Assistants and Converters = 148
   Coding with HTML Editors = 148
   Validating Code = 149
 Other Markup Languages = 149
  Standard Generalized Markup Language(SGML) = 149
  Dynamic HTML = 150
   Style Sheets = 150
   JavaScript within DHTML = 151
  Virtual Reality Modeling Language(VRML) = 153
   Writing VRML = 153
   Viewing VRML = 154
  Extensible Markup Language(XML) = 154
   Coding in XML = 154
   Why XMLfor E-business? = 156
   XML Standards and Applications = 157
  Wireless Markup Language = 158
 Scripting Language : Active Server Pages = 158
  Writing ASP Code = 158
 Scripting Language : JavaScript = 159
  Components of JavaScript = 160
   Structure of JavaScript Documents = 161
  Using JavaScript for E-business = 162
 Programming Language : Java = 162
  Web Pages with Java = 163
  Incorporating Applets into HTML Documents = 164
  Writing Java Applets and Servlets = 165
  Other Java Capabilities = 167
  Differences Between Java and JavaScript = 168
 Other Popular Languages for E-business Development = 168
  Programming Language : Perl/CGI = 168
   Differences Between CGI/Perl and Java = 169
  Scripting Language : VBScript = 169
  Programming Language : Python = 169
 Integrated E-business Development Environments = 169
 Managerial Issues = 170
  Selection of Development Environment = 170
  Development Life Cycle = 172
  Web Site Design and Usability = 173
  Browser Support = 174
 Summary = 174
 Key Terms = 175
 Review Questions = 175
 Exercises = 176
 Hands-on Projects = 177
 Discussion Point = 177
 Related Web Sites = 178
 Further Readings = 178
 References = 178
CHAPTER 6 TELECOMMUNICATION TECHNOLOGIES FOR E-BUSINESS = 179
 Opening Case : Federal Express Corporation = 179
  Information Technology at FedEx = 180
  M-commerce = 181
  Summary = 182
 Introduction = 182
 Non-Web-Based E-business = 182
  Electronic Data Interchange(EDI) = 183
   Components of EDI = 184
   Benefits and Weaknesses of EDI = 185
   Traditional EDI versus Business-to-Business Systems = 186
 Wide Area Networks = 188
  Dedicated Circuit versus Switched Networks = 188
  Dedicated Circuits = 188
   Digital and Analog Dedicated Circuits = 188
   Virtual Private Network = 189
   Digital Subscriber Line(DSL) = 190
  Switched Networks = 191
   Integrated Services Digital Network(ISDN) = 191
   Frame Relay = 191
   Asynchronous Transfer Mode(ATM) = 192
  The Internet = 193
 Value Added Networks = 194
  VAN Providers = 195
 Wireless Networks and M-commerce = 196
  Wireless Networks = 198
  Wireless Application Protocol = 200
  I-mode = 200
  Personal Area Networks = 201
   Bluetooth = 202
   IrDA(Infrared) = 202
   Wireless LAN 802.11b = 203
  2.5G and 3G Networks = 203
 Managerial Issues = 205
  Network or Provider Selection = 205
   Network Applications = 205
   Speed = 208
   Cost = 208
   Reliability = 209
   Expandability and Flexibility = 209
   WAN Summary = 210
  Network Management = 211
  Network Security = 211
 Closing Case : Britannica.com = 212
 Summary = 212
 Key Terms = 213
 Review Questions = 214
 Exercises = 215
 Hands-on Projects = 216
 Discussion Points = 216
 Further Readings = 216
 References = 217
CHAPTER 7 CLIENT/SERVER TECHNOLOGIES FOR E-BUSINESS = 219
 Opening Case : Skiviez.com = 219
 Server Technologies = 220
  Introduction = 220
  Types of Servers = 221
   File Server = 222
   Print Server = 222
   Web Server = 222
   Database Server = 223
   Communication Server = 223
   Groupware Server = 225
   Multimedia Server = 225
   Proxy Server = 225
  Server and Network Operating Systems = 227
   Operating Systems for Web Servers = 227
   Summary of Server and Network Operating Systems = 230
  Server Hardware = 230
   Dual Processor Servers = 231
   RAM for Servers = 233
   Server Auxiliary Storage = 233
   RAID(Redundant Arrays of Independent Disks) Technology = 233
  Other Server Peripherals = 234
   Monitor = 234
   Network Equipment = 235
   Backup Systems = 235
   Uninterrupted Power Supply = 236
   Printers and Scanners = 236
  Server Configurations = 237
   Thin Server = 238
   Server Farms and Server Collocation = 238
  Sizing a Web Server = 238
   User Demand or Volume = 239
   Type of Content = 239
   Network Bandwidth = 240
   Summary of Sizing a Web Server = 240
 Client Technologies = 241
  Workstations = 241
   Network Computer = 241
   Portable Workstations = 242
   Workstation Peripherals = 242
   Workstation Operating Systems = 243
  Transaction Terminals = 243
   Automated Teller Machines(ATMs) = 243
   Point-of-Sale(POS) Terminals = 243
   Kiosks = 244
  Television Set-Top Boxes = 244
  Client Configurations = 245
   Thin Client = 245
   Fat Client = 245
  Mobile Client Technologies = 245
   Personal Digital Assistants = 246
   Digital Cellular Phones = 246
   Smart Phones = 246
 Managerial Issues = 247
  Hosting or Being Hosted = 247
 Client/Server Technology Selection = 249
 Revisiting the Opening Case : Skiviez.com = 250
 Summary = 251
 key Terms = 252
 Review Questions = 253
 Exercises = 253
 Hands-on Projects = 254
 Discussion Points = 255
 Related Web Sites = 255
 Further Readings = 255
 References = 255
CHAPTER 8 INTEGRATING BACK-OFFICE OPERATIONS = 257
 Opening Case : Red Robin International = 257
 Introduction = 258
 Legacy Systems = 259
  The Problem with Legacy Systems = 259
  Why Keep Legacy Systems? = 261
  Integrating Legacy Systems into the E-business Environment = 262
 Transactions = 263
 Middleware = 265
  Communication Middleware = 265
  Data Management Middleware = 266
  Platform Middleware = 266
 Legacy System Integration = 267
 Data Warehousing = 270
  Data Warehousing Defined = 270
  Components of a Data Warehouse = 271
   Data Migration Tools = 271
   Metadata Repositories = 271
   Warehouse Data Stores = 271
   Tools for Data Retrieval, Formatting, and Analysis = 272
   Management Tools = 272
 Customer Relationship Management Systems = 275
  A Framework for Understanding CRM Systems = 277
  Customer Life Cycle = 277
  Functional Components = 279
  Combining Functions and Technologies = 280
   Sales Force Automation = 281
   Marketing Automation = 281
   Lead Processing = 281
   Order Tracking = 281
   Call Center Automation = 281
   Configuration Management = 282
   Customer Self-Service = 282
   Field Service Management = 282
   Interactive Voice Response = 282
   Data Mining = 282
   Customer Profiling = 282
   Campaign Management = 283
 Database Overview = 283
  Overview of Relational Databases = 283
  Structured Query Language = 288
 Summary = 294
 Key Terms = 294
 Review Questions = 295
 Exercises = 295
 Hands-on Projects = 296
 Discussion Points = 297
 Further Readings = 297
 References = 297
CHAPTER 9 PROVIDING CONTENT FOR ELECTRONIC BUSINESS = 299
 Opening Case : Listen Before You Buy = 299
 Introduction = 302
 Business Importance of Content = 303
  Considering Users' Technology = 306
  Managing Content = 307
 Content Technologies = 308
  Text-Based Content = 308
  Formats for Text-Based Content = 311
 ImageTechnologies = 314
  Raster Image Technologies = 314
   GIF = 314
   JPG = 315
   PNG = 317
   Tagged Image File Format(TIFF) = 319
   PCX = 319
   Windows Bitmap Format(BMP) = 319
  Vector Image Technologies = 320
   Drawing Interchange File(DXF) = 322
   PostScript/Encapsulated PostScript(EPS) = 322
   Macintosh Picture Format(PICT) = 323
   Scalar Vector Graphics(SVG) = 323
   Windows Metafile(WMF) = 323
  Software for Creating, Editing, and Managing Images = 323
   Illustration Software = 324
   Diagramming Software = 325
   Image Management Software = 326
 Digital Audio Technologies for E-business = 326
  Download Audio Technologies = 327
   Audio Interchange File Format(AIFF) = 327
   Sun/NeXT Audio(AU) = 328
   Musical Instrument Digital Interface(MIDI) = 328
   MPEG-1 Audio Layer 3(MP3) = 328
   QuickTime(QT) = 328
   Wave(WAV) = 328
   Windows Media Audio(WMA) = 329
  Streaming Audio Formats = 329
   RealAudio(RA/RM) = 330
   Shockwave Audio(SWA) = 331
   Other Formats = 331
 Digital Video Technologies = 331
  Producing Network-Enabled Video = 332
  Some Digital Video Considerations = 333
  Digital Video Formats and Architectures = 334
   Audio Video Interleave(AVI) = 335
   Moving Picture Expert Group(MPEG) = 335
   QuickTime = 335
   RealNetworks G2 = 335
   Windows Media = 336
 Streaming Media Software = 336
  Media Capture Software = 337
  Digital Media Editing Software = 337
  Digital Media Encoding Software = 337
  Synchronized Multimedia Integration Language(SMIL) = 338
  Digital Media Server Software = 339
  Digital Media Client Software = 340
  From Server to Desktop : The Mechanics of Delivering Streaming Media = 341
 Business Uses for Network-Enabled Digital Media = 343
  Network-Enabled Training = 343
  Audio Content Distribution = 344
  Internet Radio and Television = 345
 Usability = 346
  How Users Interact with Computers = 348
  Usability in Network-Enabled Systems = 350
   Plan the System = 350
   Collect Data from Potential Users = 350
   Use Page Flow to Match Task Flow = 351
   Build an Efficient Navigational Structure = 351
   Make Controls Understandable = 351
   Replicate for Consistency = 351
   Collect, Create, or Revise Content = 352
   Use Iterative Usability Testing during Design = 352
   Understand the Limits of the Technology(Compatibility) = 352
   Know User Tolerances = 353
   Use Multimedia and Animation Sparingly = 353
   Monitor Your Site Once It Is "Live" = 353
 Summary = 354
 Key Terms = 354
 Review Questions = 354
 Exercises = 355
 Hands-on Projects = 355
 Discussion Points = 356
 Related Web Sites = 356
 Further Readings = 356
 References = 357
CHAPTER 10 PRIVACYIVAND SECURITY IN E-BUSINESS = 359
 Opening Case : DoubleClick, Inc. = 359
 Introduction and Definitions = 360
  Security versus Privacy = 360
   Privacy = 360
   Security = 361
 Privacy Threats = 361
  Data Collection = 361
   Faster and Easier Data Collection = 361
   Cross-Referencing(Aggregation) = 362
   Hidden Data Collection = 362
  Usage Tracking = 362
  Information Sharing = 362
  Privacy Concerns in E-business = 363
 Thchnologies and Solutions for Privacy = 363
  Cookies = 363
  Privacy Statement or Policy = 365
  Trust Seals = 365
  Government Regulations = 368
 Security Threats = 369
  Denial of Service = 370
   Spamming or E-mail Bombing = 371
   Viruses, Worms, and Trojan Horses = 371
  Unauthorized Access = 373
   Software and Operating Systems Security Holes = 373
  Theft and Fraud = 374
  Summary of Security Threats = 374
 Security Technologies and Solutions = 376
  Preventive, Corrective, and Detective Controls = 376
  Disaster Recovery = 377
  Physical Access Control = 378
  Logical Access Controls = 379
   User Profiles = 380
   Biometrics = 380
   Firewalls = 382
  Detecting Unauthorized Access = 385
   Audit Logs = 385
   Entrapment Server = 385
  Rendering Data Unreadable : Encryption = 387
   Encryption Concepts = 388
   Key Length = 388
   Asymmetric Cryptography = 389
   Symmetric Cryptography = 390
  Virus Protection = 391
  Wireless Security for M-commerce = 392
  Summary of Security Measures = 393
 Managerial Issues = 393
  Developing an E-business Privacy Policy and Statement = 394
   Content of a Privacy Statement = 395
   Writing Your Own Privacy Statement = 396
  Security in E-business = 396
  Developing an E-business Security Plan = 397
   Development of a Security Plan = 397
   Security Plan Considerations = 398
  Security Jobs = 400
  Security- and Privacy-Focused Organizations = 400
 Closing Case : FirstGov.gov = 401
 Summary = 403
 Key Terms = 405
 Review Questions = 405
 Exercises = 406
 Hands-on Projects = 407
 Discussion Points = 408
 Related Web Sites = 408
 Further Readings = 409
 References = 409
CHAPTER 11 ELECTRONIC PAYMENT SYSTEMS IN E-B USINESS = 411
 Opening Case : paysafecard.com = 411
 Introduction = 413
  Traditional versus Electronic Payment Methods = 414
 Electronic Payment Methods = 415
  Electronic Cash = 415
   Reward System = 415
   Micropayments = 415
   E-mail Payments = 416
  Electronic Checks = 417
  Prepaid Cards and Accounts = 417
  Credit Cards and Accounts = 418
  Card Technologies = 418
   Magnetic Cards = 418
   Smart Cards = 419
  Other Electronic Payment Methods = 420
 Electronic Payment Security Technologies = 422
  Authentication = 422
   Digital Signatures = 423
   Digital Certificates = 423
  Secure Sockets Layer(SSL) = 425
   Functioning of SSL = 425
  Secure Electronic Transaction(SET) = 426
  Comparison of SET and SSL = 427
  Digital Wallet = 429
 Managerial Issues = 430
  Selecting an E-payment Method = 430
  Outsourcing Payment Processing = 431
  Online Fraud = 432
 Closing Case : Cybergold, Inc. and MyPoints.com = 432
 Summary = 434
 Key Terms = 435
 Review Questions = 435
 Exercises = 436
 Hands-on Projects = 437
 Further Readings = 437
 References = 438
CHAPTER 12 ELECTRONIC BUSINESS ARCHITECTURE = 441
 Opening Case : Selecting an Architecture = 441
 Introduction = 442
 Building an E-business Architecture = 443
  Information Layer = 444
  Applications Layer = 444
  Infrastructure Layer = 446
   Hardware Platforms = 446
   Operating Systems = 447
   Security Services = 447
   Development Tools = 448
   Other Components = 449
 A Global View of E-business = 449
  Advantages of Global E-business = 449
  Global E-business Challenges = 452
  Guidelines for Global E-business = 453
 The Future of E-business = 455
  Wireless Communications = 456
  Broadband = 457
  Ubiquitous Computing = 458
  E-government = 458
  E-learning = 459
 Jobs in the E-business World = 460
  More Technical Jobs = 461
  Less Technical Jobs = 464
 Summary = 466
 Key Terms = 466
 Review Questions = 466
 Exercises = 467
 Hands-on Projects = 467
 Discussion Points = 467
 Related Web Sites = 468
 Further Readings = 468
 References = 468
GLOSSARY = 471
INDEX = 482


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