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The practice of public relations 10th ed

The practice of public relations 10th ed (Loan 2 times)

Material type
단행본
Personal Author
Seitel, Fraser P.
Title Statement
The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller.
판사항
10th ed.
Publication, Distribution, etc
Upper Saddle River :   Pearson/Prentice Hall ,   2007.  
Physical Medium
xxix, 442 p. : col. ill. ; 26cm.
ISBN
0132038625
General Note
"Pearson international edition" -- cover.  
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Public relations -- Unitec States.
000 00790camuu2200229 a 4500
001 000045366720
005 20070629151020
008 061031s2007 njua b 001 0 eng
020 ▼a 0132038625
035 ▼a (KERIS)BIB000010690113
040 ▼d 211048 ▼d 244002
082 0 4 ▼a 659.2 ▼2 22
090 ▼a 659.2 ▼b S462p10
100 1 ▼a Seitel, Fraser P.
245 1 4 ▼a The practice of public relations / ▼c Fraser P. Seitel ; foreword by David Rockefeller.
250 ▼a 10th ed.
260 ▼a Upper Saddle River : ▼b Pearson/Prentice Hall , ▼c 2007.
300 ▼a xxix, 442 p. : ▼b col. ill. ; ▼c 26cm.
500 ▼a "Pearson international edition" -- cover.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Public relations ▼z Unitec States.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.2 S462p10 Accession No. 151233429 Availability Available Due Date Make a Reservation Service B M

Contents information

Book Introduction

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique approach combined with engaging interviews and up-to-date case studies which prompt readers to think critically about the field. Seitelprepares readers to deal with a full range of situations and to arrive at effective, ethical solutions.


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