| 000 | 00790camuu2200229 a 4500 | |
| 001 | 000045366720 | |
| 005 | 20070629151020 | |
| 008 | 061031s2007 njua b 001 0 eng | |
| 020 | ▼a 0132038625 | |
| 035 | ▼a (KERIS)BIB000010690113 | |
| 040 | ▼d 211048 ▼d 244002 | |
| 082 | 0 4 | ▼a 659.2 ▼2 22 |
| 090 | ▼a 659.2 ▼b S462p10 | |
| 100 | 1 | ▼a Seitel, Fraser P. |
| 245 | 1 4 | ▼a The practice of public relations / ▼c Fraser P. Seitel ; foreword by David Rockefeller. |
| 250 | ▼a 10th ed. | |
| 260 | ▼a Upper Saddle River : ▼b Pearson/Prentice Hall , ▼c 2007. | |
| 300 | ▼a xxix, 442 p. : ▼b col. ill. ; ▼c 26cm. | |
| 500 | ▼a "Pearson international edition" -- cover. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Public relations ▼z Unitec States. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 659.2 S462p10 | Accession No. 151233429 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique approach combined with engaging interviews and up-to-date case studies which prompt readers to think critically about the field. Seitelprepares readers to deal with a full range of situations and to arrive at effective, ethical solutions.
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