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Brands : meaning and value in media culture

Brands : meaning and value in media culture (Loan 1 times)

Material type
단행본
Personal Author
Arvidsson, Adam.
Title Statement
Brands : meaning and value in media culture / Adam Arvidsson.
Publication, Distribution, etc
New York :   Routledge ,   2005.  
Physical Medium
168 p. ; 24 cm.
ISBN
0415347165 (paper back) 0415347157 (hard cover) 9780415347167
Content Notes
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products. Brand name products -- Marketing. Brand name products -- Management. Internet marketing.
000 01117camuu22003258a 4500
001 000045337189
005 20070323165525
008 050405s2005 nyu b 001 0 eng
010 ▼a 2005009512
020 ▼a 0415347165 (paper back)
020 ▼a 0415347157 (hard cover)
020 ▼a 9780415347167
035 ▼a (KERIS)REF000011031953
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HD69.B7 ▼b A78 2005
082 0 0 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b A795b
100 1 ▼a Arvidsson, Adam.
245 1 0 ▼a Brands : ▼b meaning and value in media culture / ▼c Adam Arvidsson.
260 ▼a New York : ▼b Routledge , ▼c 2005.
300 ▼a 168 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
650 0 ▼a Brand name products.
650 0 ▼a Brand name products ▼x Marketing.
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Internet marketing.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 A795b Accession No. 111408380 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

1. Introduction  2. Consumption  3. Marketing  4. Brand Management  5. Online Branding  6. The Brand as Informational Capital


Information Provided By: : Aladin

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