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Brands : meaning and value in media culture

Brands : meaning and value in media culture (1회 대출)

자료유형
단행본
개인저자
Arvidsson, Adam.
서명 / 저자사항
Brands : meaning and value in media culture / Adam Arvidsson.
발행사항
New York :   Routledge ,   2005.  
형태사항
168 p. ; 24 cm.
ISBN
0415347165 (paper back) 0415347157 (hard cover) 9780415347167
내용주기
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
서지주기
Includes bibliographical references and index.
일반주제명
Brand name products. Brand name products -- Marketing. Brand name products -- Management. Internet marketing.
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020 ▼a 0415347165 (paper back)
020 ▼a 0415347157 (hard cover)
020 ▼a 9780415347167
035 ▼a (KERIS)REF000011031953
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a HD69.B7 ▼b A78 2005
082 0 0 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b A795b
100 1 ▼a Arvidsson, Adam.
245 1 0 ▼a Brands : ▼b meaning and value in media culture / ▼c Adam Arvidsson.
260 ▼a New York : ▼b Routledge , ▼c 2005.
300 ▼a 168 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
650 0 ▼a Brand name products.
650 0 ▼a Brand name products ▼x Marketing.
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Internet marketing.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.827 A795b 등록번호 111408380 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

1. Introduction  2. Consumption  3. Marketing  4. Brand Management  5. Online Branding  6. The Brand as Informational Capital


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