| 000 | 01117camuu22003258a 4500 | |
| 001 | 000045337189 | |
| 005 | 20070323165525 | |
| 008 | 050405s2005 nyu b 001 0 eng | |
| 010 | ▼a 2005009512 | |
| 020 | ▼a 0415347165 (paper back) | |
| 020 | ▼a 0415347157 (hard cover) | |
| 020 | ▼a 9780415347167 | |
| 035 | ▼a (KERIS)REF000011031953 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b A78 2005 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b A795b | |
| 100 | 1 | ▼a Arvidsson, Adam. |
| 245 | 1 0 | ▼a Brands : ▼b meaning and value in media culture / ▼c Adam Arvidsson. |
| 260 | ▼a New York : ▼b Routledge , ▼c 2005. | |
| 300 | ▼a 168 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital. |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Brand name products ▼x Marketing. |
| 650 | 0 | ▼a Brand name products ▼x Management. |
| 650 | 0 | ▼a Internet marketing. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/교육보존6 | 청구기호 658.827 A795b | 등록번호 111408380 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
1. Introduction 2. Consumption 3. Marketing 4. Brand Management 5. Online Branding 6. The Brand as Informational Capital
정보제공 :
