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International dictionary of public management and governance

International dictionary of public management and governance

서명 / 저자사항
International dictionary of public management and governance / by Gambhir Bhatta.
Armonk, N.Y. : M.E. Sharpe , c2005.
xvii, 687 p. ; 24 cm.
0765612615 (hardcover : alk. paper)
Public administration -- Dictionaries. Administrative agencies -- Management -- Dictionaries. Management -- Dictionaries.
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005 20070129161833
008 041027s2005 nyu d 000 0 eng
010 ▼a 2004025456
020 ▼a 0765612615 (hardcover : alk. paper)
024 3 1 ▼a 9780765612618
035 ▼a (KERIS)REF000010814687
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
042 ▼a pcc
050 0 0 ▼a JA61 ▼b .B48 2005
082 0 0 ▼a 351/.03 ▼2 22
090 ▼a 351.03 ▼b B575i
100 1 ▼a Bhatta, Gambhir.
245 1 0 ▼a International dictionary of public management and governance / ▼c by Gambhir Bhatta.
260 ▼a Armonk, N.Y. : ▼b M.E. Sharpe , ▼c c2005.
300 ▼a xvii, 687 p. ; ▼c 24 cm.
650 0 ▼a Public administration ▼v Dictionaries.
650 0 ▼a Administrative agencies ▼x Management ▼v Dictionaries.
650 0 ▼a Management ▼v Dictionaries.
945 ▼a KINS


No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 351.03 B575i 등록번호 111397566 도서상태 대출가능 반납예정일 예약 서비스 B M



Gambhir Bhatta(지은이)

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정보제공 : Aladin


The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples. Key changes in the Fourth Edition include:* A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today * Increased coverage of communication planning * Added focus on the importance of media strategy early on in the book through a new chapter * A new chapter on evaluating media vehicles, filled with up-to-date examples * Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular * A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media * A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media * A new chapter on international advertising * A new chapter on campaign evaluation. An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

정보제공 : Aladin

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