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Excellent public relations and effective organizations : a study of communication management in three countries

Excellent public relations and effective organizations : a study of communication management in three countries (Loan 2 times)

Material type
단행본
Personal Author
Grunig, Larissa A. Grunig, James E. Dozier, David M.
Title Statement
Excellent public relations and effective organizations : a study of communication management in three countries / Larissa A. Grunig, James A. Grunig, David M. Dozier.
Publication, Distribution, etc
Mahwah, NJ :   Lawrence Erlbaum ,   2002.  
Physical Medium
xiii, 653 p. ; 23 cm.
Series Statement
LEA's communication series
ISBN
0805818170 (casebound : alk. paper) 0805818189 (pbk. : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Corporations -- Public relations -- United States. Corporations -- Public relations -- Canada. Corporations -- Public relations -- Great Britain.
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001 000045313069
005 20061208151431
008 020111s2002 nju bs 001 0 eng
010 ▼a 2002016471
020 ▼a 0805818170 (casebound : alk. paper)
020 ▼a 0805818189 (pbk. : alk. paper)
035 ▼a (KERIS)BIB000010323649
040 ▼a 211052 ▼c 211052 ▼d 244002
042 ▼a pcc
050 0 0 ▼a HD59.6.U6 ▼b G78 2002
082 0 0 ▼a 659.285 ▼2 22
090 ▼a 659.285 ▼b G891e
100 1 ▼a Grunig, Larissa A.
245 1 0 ▼a Excellent public relations and effective organizations : ▼b a study of communication management in three countries / ▼c Larissa A. Grunig, James A. Grunig, David M. Dozier.
260 ▼a Mahwah, NJ : ▼b Lawrence Erlbaum , ▼c 2002.
300 ▼a xiii, 653 p. ; ▼c 23 cm.
440 0 ▼a LEA's communication series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Corporations ▼x Public relations ▼z United States.
650 0 ▼a Corporations ▼x Public relations ▼z Canada.
650 0 ▼a Corporations ▼x Public relations ▼z Great Britain.
700 1 ▼a Grunig, James E.
700 1 ▼a Dozier, David M.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.285 G891e Accession No. 151217182 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

James E. Grunig(지은이)

<현대 PR의 이론과 실제>

Larissa A. Grunig(지은이)

Information Provided By: : Aladin

Table of Contents

Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.


Information Provided By: : Aladin

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