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Excellent public relations and effective organizations : a study of communication management in three countries

Excellent public relations and effective organizations : a study of communication management in three countries (2회 대출)

자료유형
단행본
개인저자
Grunig, Larissa A. Grunig, James E. Dozier, David M.
서명 / 저자사항
Excellent public relations and effective organizations : a study of communication management in three countries / Larissa A. Grunig, James A. Grunig, David M. Dozier.
발행사항
Mahwah, NJ :   Lawrence Erlbaum ,   2002.  
형태사항
xiii, 653 p. ; 23 cm.
총서사항
LEA's communication series
ISBN
0805818170 (casebound : alk. paper) 0805818189 (pbk. : alk. paper)
서지주기
Includes bibliographical references and index.
일반주제명
Corporations -- Public relations -- United States. Corporations -- Public relations -- Canada. Corporations -- Public relations -- Great Britain.
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010 ▼a 2002016471
020 ▼a 0805818170 (casebound : alk. paper)
020 ▼a 0805818189 (pbk. : alk. paper)
035 ▼a (KERIS)BIB000010323649
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042 ▼a pcc
050 0 0 ▼a HD59.6.U6 ▼b G78 2002
082 0 0 ▼a 659.285 ▼2 22
090 ▼a 659.285 ▼b G891e
100 1 ▼a Grunig, Larissa A.
245 1 0 ▼a Excellent public relations and effective organizations : ▼b a study of communication management in three countries / ▼c Larissa A. Grunig, James A. Grunig, David M. Dozier.
260 ▼a Mahwah, NJ : ▼b Lawrence Erlbaum , ▼c 2002.
300 ▼a xiii, 653 p. ; ▼c 23 cm.
440 0 ▼a LEA's communication series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Corporations ▼x Public relations ▼z United States.
650 0 ▼a Corporations ▼x Public relations ▼z Canada.
650 0 ▼a Corporations ▼x Public relations ▼z Great Britain.
700 1 ▼a Grunig, James E.
700 1 ▼a Dozier, David M.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.285 G891e 등록번호 151217182 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

저자소개

James E. Grunig(지은이)

<현대 PR의 이론과 실제>

Larissa A. Grunig(지은이)

정보제공 : Aladin

목차

Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.


정보제공 : Aladin

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