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Consumer behaviour

Consumer behaviour

Material type
단행본
Personal Author
Evans, Martin (Martin J.) Jamal, Ahmad 1965- Foxall, G. R.
Title Statement
Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.
Publication, Distribution, etc
Hoboken, NJ :   John Wiley & Sons ,   2006.  
Physical Medium
xv, 404 p. : ill. ; 26 cm.
ISBN
0470093528 (alk. paper)
Content Notes
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
Bibliography, Etc. Note
Includes bibliographical references (p. [368]-388) and index.
Subject Added Entry-Topical Term
Consumer behavior.
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005 20061110134915
008 050906s2006 njua b 001 0 eng
010 ▼a 2005025623
020 ▼a 0470093528 (alk. paper)
035 ▼a (KERIS)BIB000010668080
040 ▼a 211032 ▼c 211032 ▼d 211032 ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5415.32 ▼b .E933 2006
082 0 0 ▼a 658.8342 ▼2 22
090 ▼a 658.8342 ▼b E92c
100 1 ▼a Evans, Martin ▼q (Martin J.)
245 1 0 ▼a Consumer behaviour / ▼c Martin Evans, Ahmad Jamal, Gordon Foxall.
246 3 ▼a Consumer behavior
260 ▼a Hoboken, NJ : ▼b John Wiley & Sons , ▼c 2006.
300 ▼a xv, 404 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references (p. [368]-388) and index.
505 0 ▼a Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
650 0 ▼a Consumer behavior.
700 1 ▼a Jamal, Ahmad ▼d 1965-
700 1 ▼a Foxall, G. R.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 E92c Accession No. 151217203 Availability Available Due Date Make a Reservation Service C

Contents information

Book Introduction

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever?expanding range of personalised transactional and profile data.


Information Provided By: : Aladin

Author Introduction

Gordon R. Foxall(지은이)

<마케팅을 위한 소비자심리학>

Martin Evans(지은이)

Information Provided By: : Aladin

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