HOME > Detail View

Detail View

Essentials of contemporary advertising

Essentials of contemporary advertising

Material type
단행본
Personal Author
Arens, William F. Schaefer, David H.
Title Statement
Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
Publication, Distribution, etc
Boston :   McGraw-Hill Irwin ,   c2007.  
Physical Medium
xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.
ISBN
0071106278(international ed.) 9780073136660
Bibliography, Etc. Note
Includes bibliographical references (p. 506-521) and indexes.
Subject Added Entry-Topical Term
Advertising.
000 00894camuu2200265 a 4500
001 000045305520
005 20061113131104
008 051114s2007 mauab b 001 0 eng
010 ▼a 2005057672
020 ▼a 0071106278(international ed.)
020 ▼a 9780073136660
035 ▼a (KERIS)REF000012404435
040 ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d DLC ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5821 ▼b .A74 2007
082 0 0 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b A681e
100 1 ▼a Arens, William F.
245 1 0 ▼a Essentials of contemporary advertising / ▼c William F. Arens, David H. Schaefer.
260 ▼a Boston : ▼b McGraw-Hill Irwin , ▼c c2007.
300 ▼a xxviii, 558 p. : ▼b ill. (chiefly col.), map ; ▼c 28 cm.
504 ▼a Includes bibliographical references (p. 506-521) and indexes.
650 0 ▼a Advertising.
700 1 ▼a Schaefer, David H.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 A681e Accession No. 151217205 Availability Available Due Date Make a Reservation Service C M

New Arrivals Books in Related Fields