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Essentials of contemporary advertising

Essentials of contemporary advertising

자료유형
단행본
개인저자
Arens, William F. Schaefer, David H.
서명 / 저자사항
Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
발행사항
Boston :   McGraw-Hill Irwin ,   c2007.  
형태사항
xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.
ISBN
0071106278(international ed.) 9780073136660
서지주기
Includes bibliographical references (p. 506-521) and indexes.
일반주제명
Advertising.
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008 051114s2007 mauab b 001 0 eng
010 ▼a 2005057672
020 ▼a 0071106278(international ed.)
020 ▼a 9780073136660
035 ▼a (KERIS)REF000012404435
040 ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d DLC ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5821 ▼b .A74 2007
082 0 0 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b A681e
100 1 ▼a Arens, William F.
245 1 0 ▼a Essentials of contemporary advertising / ▼c William F. Arens, David H. Schaefer.
260 ▼a Boston : ▼b McGraw-Hill Irwin , ▼c c2007.
300 ▼a xxviii, 558 p. : ▼b ill. (chiefly col.), map ; ▼c 28 cm.
504 ▼a Includes bibliographical references (p. 506-521) and indexes.
650 0 ▼a Advertising.
700 1 ▼a Schaefer, David H.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.1 A681e 등록번호 151217205 도서상태 대출가능 반납예정일 예약 서비스 C M

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