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Emotion and reason in consumer behavior

Emotion and reason in consumer behavior (Loan 8 times)

Material type
단행본
Personal Author
Chaudhuri, Arjun.
Title Statement
Emotion and reason in consumer behavior / Arjun Chaudhuri.
Publication, Distribution, etc
Burlington, MA ;   Oxford :   Elsevier/ Butterworth-Heinemann ,   2006.  
Physical Medium
xv, 165 p. ; 24 cm.
ISBN
075067976X (alk. paper) 9780750679763 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Consumer behavior. Consumer behavior -- Psychological aspects.
000 00910camuu22002657a 4500
001 000045301861
005 20061031093614
008 060428s2006 mau b 001 eng
010 ▼a 2005052084
020 ▼a 075067976X (alk. paper)
020 ▼a 9780750679763 (alk. paper)
035 ▼a (KERIS)BIB000010385333
040 ▼a 211042 ▼c 211042 ▼d 211042 ▼d 211042 ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5415.32 ▼b .C45 2006
082 0 0 ▼a 658.8342 ▼2 22
090 ▼a 658.8342 ▼b C496e
100 1 ▼a Chaudhuri, Arjun.
245 1 0 ▼a Emotion and reason in consumer behavior / ▼c Arjun Chaudhuri.
260 ▼a Burlington, MA ; ▼a Oxford : ▼b Elsevier/ Butterworth-Heinemann , ▼c 2006.
300 ▼a xv, 165 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Consumer behavior.
650 0 ▼a Consumer behavior ▼x Psychological aspects.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.8342 C496e Accession No. 111402173 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 C496e Accession No. 151215715 Availability Available Due Date Make a Reservation Service
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.8342 C496e Accession No. 111402173 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 C496e Accession No. 151215715 Availability Available Due Date Make a Reservation Service

Contents information

Table of Contents

Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.


Information Provided By: : Aladin

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