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Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

Material type
단행본
Personal Author
Drawbaugh, Kevin.
Title Statement
Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh.
Publication, Distribution, etc
London ;   New York :   Reuters ,   c2001.  
Physical Medium
viii, 278 p., [16] p. of plates : ill. (some col.), ports. (some col.) ; 24 cm.
ISBN
0273650351
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products. Brand choice.
000 00829camuu2200241 a 4500
001 000045301712
005 20061030102810
008 030408s2001 enkac b 001 0 eng d
015 ▼a GBA0-W0123
020 ▼a 0273650351
035 ▼a (KERIS)BIB000008636372
040 ▼a BDS ▼c BDS ▼d Uk ▼d 211009
082 0 4 ▼a 658.827 ▼2 21
090 ▼a 658.827 ▼b D767b
100 1 ▼a Drawbaugh, Kevin.
245 1 0 ▼a Brands in the balance : ▼b meeting the challenges to commercial identity / ▼c Kevin Drawbaugh.
260 ▼a London ; ▼a New York : ▼b Reuters , ▼c c2001.
300 ▼a viii, 278 p., [16] p. of plates : ▼b ill. (some col.), ports. (some col.) ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products.
650 0 ▼a Brand choice.
945 ▼a KINS

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 D767b Accession No. 111383282 Availability Available Due Date Make a Reservation Service B M

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