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Online consumer psychology : understanding and influencing consumer behavior in the virtual world

Online consumer psychology : understanding and influencing consumer behavior in the virtual world (5회 대출)

자료유형
단행본
개인저자
Haugtvedt, Curtis P 1958-. Machleit, Karen A. Yalch, Richard.
서명 / 저자사항
Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch.
발행사항
Mahwah, N.J. :   Lawrence Erlbaum Associates ,   2005.  
형태사항
xx, 551 p. : ill. ; 23 cm.
총서사항
Advertising and consumer psychology
ISBN
0805851542 (case : alk. paper) 0805851550 (pbk. : alk. paper)
서지주기
Includes bibliographical references and indexes.
일반주제명
Consumer behavior. Internet advertising. Electronic commerce.
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010 ▼a 2004027585
020 ▼a 0805851542 (case : alk. paper)
020 ▼a 0805851550 (pbk. : alk. paper)
035 ▼a (KERIS)BIB000010095556
040 ▼a DLC ▼c DLC ▼d 211046 ▼d 211046 ▼d 244002
042 ▼a pcc
050 0 0 ▼a HF5415.32 ▼b .O55 2005
082 0 4 ▼a 659.144019 ▼2 22
090 ▼a 659.144019 ▼b O58
245 0 0 ▼a Online consumer psychology : ▼b understanding and influencing consumer behavior in the virtual world / ▼c edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch.
260 ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates , ▼c 2005.
300 ▼a xx, 551 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a Advertising and consumer psychology
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Consumer behavior.
650 0 ▼a Internet advertising.
650 0 ▼a Electronic commerce.
700 1 ▼a Haugtvedt, Curtis P ▼d 1958-.
700 1 ▼a Machleit, Karen A.
700 1 ▼a Yalch, Richard.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.144019 O58 등록번호 151215762 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Contents: C.P. Haugtvedt, K.A. Machleit, R.F. Yalch, Introduction. Part I: Community. A. Toder-Alon, F.F. Brunel, W.L.S. Siegal, Ritual Behavior and Community Change: Exploring the Social-Psychological Roles of Net Rituals in the Developmental Processes of Online Consumption Communities. R.M. Schindler, B. Bickart, Published Word of Mouth: Referable, Consumer-Generated Information on the Internet. R. Lewis, L. Mobilio, J.E. Phelps, N. Raman, Understanding Pass-Along Emails: Motivations and Behaviors of Viral Consumers. D.M. Boush, L. Kahle, What, and How, We Can Learn From Online Consumer Discussion Groups. Part II: Advertising. A. Mitchell, A. Valenzuela, How Banner Ads Affect Brand Choice Without Click-Through. J-L. Chandon, M.S. Chtourou, Factors Affecting Click-Through Rate. M.R. Nelson, Exploring Consumer Response to "Advergaming." R.J. Kent, P.D. Lynch, S.S. Srinivasan, Going Mobile: Marketing and Advertising on Wireless Networks Around the World. Part III: Customization. J.J. Crow, J. Shanteau, Online Product Customization: Factors Investigating the Product and Process. J. Godek, J.F. Yates, Marketing to Individual Consumers Online: The Influence of Perceived Control. D. Luna, L.A. Perrachio, M.D. de Juan Vigaray, Smoother Surfing Across Cultures: Bilinguals on the Web. K.B. Murray, G. Häubl, Processes of Preference Construction in Agent-Assisted Online Shopping. Part IV: Site Design. R.C. Omanson, J.A. Cline, C.L. Nordhielm, Effects of Visual Consistency on the Site Identity and Product Attitude. E. Purinton, D.E. Rosen, Gendered Information Processing: Implication for Web Site Design. B. Fasolo, G.H. McClelland, K.A. Lange, The Effect of Site Design and Interattribute Correlations on Interactive Web-Based Decisions. Part V: Decision Making. P. Henry, Is the Internet Empowering Consumers to Make Better Decisions, or Strengthening Marketers' Potential to Persuade? S. Mishra, R.W. Olshavsky, Rationality Unbounded: The Internet and Its Effect on Consumer Decision Making. J.W. Park, H-J. Lee, H-I. Lee, Consumer Relationships With an e-Brand: Implications for e-Brand Extensions. A.M. Levin, I.P. Levin, C.E. Heath, Finding the Best Ways to Combine Online and Offline Shopping Features. E. Sivadas, B. Stern, R. Mehta, M. Jones, Consumer Behavior in Online Auctions: An Exploratory Study. N.T. Brewer, The Impact of Internet Use on Health Cognitions and Health Behavior. Part VI: Research Tools and Approaches. T. Daugherty, H. Li, F. Biocca, Experiential Ecommerce: A Summary of Research Investigating the Impact of Virtual Experience on Consumer Learning. B.G. Englis, M.R. Solomon, P. Danskin, Web-Based Consumer Research.


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