| 000 | 01068camuu22003134a 4500 | |
| 001 | 000045299841 | |
| 005 | 20061023144915 | |
| 008 | 051007s2006 njua b 001 0 eng | |
| 010 | ▼a 2005029417 | |
| 015 | ▼a GBA597315 ▼2 bnb | |
| 020 | ▼a 0805833846 (casebound : alk. paper) | |
| 020 | ▼a 0805833854 (pbk. : alk. paper) | |
| 035 | ▼a (KERIS)REF000012368442 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d UKM ▼d IXA ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HM1221 ▼b .P825 2006 |
| 082 | 0 0 | ▼a 659.201 ▼2 22 |
| 090 | ▼a 659.201 ▼b P976 ▼c 2 | |
| 245 | 0 0 | ▼a Public relations theory . ▼n II / ▼c edited by Carl Botan and Vincent Hazleton. |
| 246 | 3 | ▼a Public relations theory two |
| 260 | ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates , ▼c 2006. | |
| 300 | ▼a xiv, 528 p. : ▼b ill. ; ▼c 23 cm. | |
| 440 | 0 | ▼a LEA's communication series |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Public relations. |
| 700 | 1 | ▼a Botan, Carl H. |
| 700 | 1 | ▼a Hazleton, Vincent. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.201 P976 2 | 등록번호 111382141 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Contents:
Preface.
C.H. Botan, V. Hazleton, Public Relations in a New Age.
Part I: The Foundations.
J.E. Grunig, L.A. Grunig, D.M. Dozier, The Excellence Theory.
R.L. Heath, A Rhetorical Theory Approach to Issues Management.
M. Pfau, H-H. Wan, Persuasion: An Intrinsic Function of Public Relations.
D.M. Dozier, G.M. Broom, The Centrality of Practitioner Roles to Public Relations Theory.
W.T. Coombs, Crisis Management: A Communicative Approach.
V. Hazleton, Toward a Theory of Public Relations Competence.
C.H. Botan, Grand Strategy, Strategy, and Tactics in Public Relations.
C.B. Pratt, Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance.
L.M. Zoch, J-C. Molleda, Building a Theoretical Model of Media Relations Using Framing, Information Subsidies, and Agenda-Building.
W.R. Kennan, V. Hazleton, Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication.
Part II: Tools for Tomorrow.
M. Taylor, M.L. Kent, Public Relations Theory and Practice in Nation Building.
D.F. Witmer, Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective.
D. Gilpin, P. Murphy, Reframing Crisis Management Through Complexity.
G. Walker, Sense-Making Methodology: A Theory of Method for Public Relations.
D. Kazoleas, L.G. Teigen, The Technology-Image Expectancy Gap: A New Theory of Public Relations.
B. Signitzer, C. Wamser, Public Diplomacy: A Specific Governmental Public Relations Function.
J.A. Ledingham, Relationship Management: A General Theory of Public Relations.
D. Kruckeberg, K. Starck, M. Vujnovic, The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies.
E.L. Toth, Building Public Affairs Theory.
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