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Public relations theory . II

Public relations theory . II (8회 대출)

자료유형
단행본
개인저자
Botan, Carl H. Hazleton, Vincent.
서명 / 저자사항
Public relations theory . II / edited by Carl Botan and Vincent Hazleton.
발행사항
Mahwah, N.J. :   Lawrence Erlbaum Associates ,   2006.  
형태사항
xiv, 528 p. : ill. ; 23 cm.
총서사항
LEA's communication series
ISBN
0805833846 (casebound : alk. paper) 0805833854 (pbk. : alk. paper)
서지주기
Includes bibliographical references and index.
일반주제명
Public relations.
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020 ▼a 0805833854 (pbk. : alk. paper)
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245 0 0 ▼a Public relations theory . ▼n II / ▼c edited by Carl Botan and Vincent Hazleton.
246 3 ▼a Public relations theory two
260 ▼a Mahwah, N.J. : ▼b Lawrence Erlbaum Associates , ▼c 2006.
300 ▼a xiv, 528 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a LEA's communication series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Public relations.
700 1 ▼a Botan, Carl H.
700 1 ▼a Hazleton, Vincent.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.201 P976 2 등록번호 111382141 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Contents:

Preface.

C.H. Botan, V. Hazleton, Public Relations in a New Age.

Part I: The Foundations.

J.E. Grunig, L.A. Grunig, D.M. Dozier, The Excellence Theory.

R.L. Heath, A Rhetorical Theory Approach to Issues Management.

M. Pfau, H-H. Wan, Persuasion: An Intrinsic Function of Public Relations.

D.M. Dozier, G.M. Broom, The Centrality of Practitioner Roles to Public Relations Theory.

W.T. Coombs, Crisis Management: A Communicative Approach.

V. Hazleton, Toward a Theory of Public Relations Competence.

C.H. Botan, Grand Strategy, Strategy, and Tactics in Public Relations.

C.B. Pratt, Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance.

L.M. Zoch, J-C. Molleda, Building a Theoretical Model of Media Relations Using Framing, Information Subsidies, and Agenda-Building.

W.R. Kennan, V. Hazleton, Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication.

Part II: Tools for Tomorrow.

M. Taylor, M.L. Kent, Public Relations Theory and Practice in Nation Building.

D.F. Witmer, Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective.

D. Gilpin, P. Murphy, Reframing Crisis Management Through Complexity.

G. Walker, Sense-Making Methodology: A Theory of Method for Public Relations.

D. Kazoleas, L.G. Teigen, The Technology-Image Expectancy Gap: A New Theory of Public Relations.

B. Signitzer, C. Wamser, Public Diplomacy: A Specific Governmental Public Relations Function.

J.A. Ledingham, Relationship Management: A General Theory of Public Relations.

D. Kruckeberg, K. Starck, M. Vujnovic, The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies.

E.L. Toth, Building Public Affairs Theory.


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