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Creating the corporate soul : the rise of public relations and corporate imagery in American big business

Creating the corporate soul : the rise of public relations and corporate imagery in American big business

자료유형
단행본
개인저자
Marchand, Roland.
서명 / 저자사항
Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
발행사항
Berkeley, Calif. ;   London :   University of California Press ,   2000.  
형태사항
461 p. : ill. (some col.) ; 26 cm.
ISBN
0520226887
일반주기
Originally published: 1998.  
서지주기
Includes bibliographical references and index.
일반주제명
Advertising -- United States -- History. Big business -- United States -- History. Corporate image -- United States -- History. Corporations -- United States -- Public relations -- History.
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504 ▼a Includes bibliographical references and index.
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