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The ultimate guide to electronic marketing for small business : low-cost/high-return tools and techniques that really work

The ultimate guide to electronic marketing for small business : low-cost/high-return tools and techniques that really work

자료유형
단행본
개인저자
Antion, Tom.
서명 / 저자사항
The ultimate guide to electronic marketing for small business : low-cost/high-return tools and techniques that really work / Tom Antion.
발행사항
Hoboken, N.J. :   John Wiley & Sons, Inc. ,   c2005.  
형태사항
xxii, 294 p. : ill. ; 23 cm.
ISBN
047171870X (pbk.)
일반주기
Includes index.  
일반주제명
Telemarketing -- Handbooks, manuals, etc. Small business -- Management -- Handbooks, manuals, etc.
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020 ▼a 047171870X (pbk.)
035 ▼a (KERIS)REF000010872482
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042 ▼a pcc
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100 1 ▼a Antion, Tom.
245 1 4 ▼a The ultimate guide to electronic marketing for small business : ▼b low-cost/high-return tools and techniques that really work / ▼c Tom Antion.
260 ▼a Hoboken, N.J. : ▼b John Wiley & Sons, Inc. , ▼c c2005.
300 ▼a xxii, 294 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Includes index.
650 0 ▼a Telemarketing ▼v Handbooks, manuals, etc.
650 0 ▼a Small business ▼x Management ▼v Handbooks, manuals, etc.

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컨텐츠정보

책소개

------------Book Description-------------
Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.


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