고려대학교 도서관

MARC

Public relations : the profession and the practice [5th ed.] (Loan 6 times)

Material type

단행본

Personal Author

Lattimore, Dan. Baskin, Otis W.

Title Statement

Public relations : the profession and the practice / Dan Lattimore ... [et al.].

판사항

[5th ed.].

Publication, Distribution, etc

New York : McGraw-Hill, c2004.

Physical Medium

390, [19] p. : col. ill. ; 26 cm.+ 1 CD-ROM (4 3/4 in.).

ISBN

0072424028 (pbk. : alk. paper) 0072935316 (softcover with CD-ROM) 0072932554 (CD-ROM)

General Note

Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997.

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Public relations. Public relations -- United States.

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020		▼a 0072424028 (pbk. : alk. paper)
020		▼a 0072935316 (softcover with CD-ROM)
020		▼a 0072932554 (CD-ROM)
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245	0 0	▼a Public relations : ▼b the profession and the practice / ▼c Dan Lattimore ... [et al.].
250		▼a [5th ed.].
260		▼a New York : ▼b McGraw-Hill, ▼c c2004.
300		▼a 390, [19] p. : ▼b col. ill. ; ▼c 26 cm.+ ▼e 1 CD-ROM (4 3/4 in.).
500		▼a Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997.
504		▼a Includes bibliographical references and index.
538		▼a System requirements: Windows 2000 or higher; Macintosh 9.x and higher; 32 MB RAM; 4X CD-ROM drive; Netscape or Microsoft Internet Explorer Browser version 5.x or higher.
650	0	▼a Public relations.
650	0	▼a Public relations ▼z United States.
700	1	▼a Lattimore, Dan.
700	1	▼a Baskin, Otis W. ▼t Public relations.
945		▼a KINS